Swatch Group and AOL Time Warner Announce an Innovative Marketing and Technology Collaboration.Business and Technology Editors BIEL/BIENNE, Switzerland & NEW YORK--(BUSINESS WIRE)--April 26, 2001 Internet Time In the early days of the public Internet, Internet time referred to the breakneck speed with which companies scrambled to gain traffic and market share on the Web. A new business could come and go within a matter of weeks. @250 - AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner and The Swatch Group, the world's leading watch manufacturer and creator of Internet time, announced today an innovative collaboration designed to utilize the strengths of each company in the areas of media, entertainment, technology, sports, timekeeping and next generation Internet See Internet2. access devices. Under this multiyear agreement AOL Time Warner will create unique and innovative programs and promotional initiatives for The Swatch Group's eighteen global brands across online, print and television platforms, including Time Inc. and the America Online See AOL. interactive properties. As part of the new relationship, The Swatch Group intends to strategically develop, promote and market a range of product lines with AOL Time Warner entertainment content, as well as next generation Internet enabling technologies within their watch products and wrist devices across AOL Time Warner properties. These products will be designed to make Internet access See how to access the Internet. easier and create an additional emotional and exciting experience for the consumer. For instance, using Swatch technologies currently available on Syncro.Beat and Net.Invader product lines, consumers could store their favorite AOL website addresses as well as AOL screen names for quick access to unique online activities which will be offered by AOL Time Warner and Swatch Group. Bob Pittman, Co-COO of AOL Time Warner said: "This agreement with the Swatch Group demonstrates AOL Time Warner's ability to provide a truly unique value to our partners through a range of offline and online brands. We're very pleased to work with a global leader and innovative marketer like Swatch Group, whose popular brands are favorites with consumers around the world, to both showcase their products and explore opportunities to bring new interactive devices to consumers." Nick Hayek, Co-Chairman of Swatch Ltd. and member of the Swatch Group Managing Board added: "We are enthusiastic to go one step further with AOL Time Warner with whom we have had excellent relations for many years. Considering the strong consumer impact of our brands, this agreement perfectly matches the global leadership strategies of The Swatch Group with its strong development and its worldwide, solidly founded activities." About The Swatch Group Ltd. The Swatch Group Ltd. is known for its unique position in mastering the technology for the wrist, its design competencies together with the recognized inventive communication skills and the global presence of its highly emotional authentic watch brands and companies Breguet, Blancpain, Glashutte Original, Jaquet Droz, Leon Hatot, Omega, Longines, Rado, Union, Tissot, Calvin Klein Noun 1. Calvin Klein - United States fashion designer noted for understated fashions (born in 1942) Calvin Richard Klein, Klein , Certina, Mido, Pierre Balmain Pierre Alexandre Claudius Balmain (b. St. Jean de Maurienne, France, May 18, 1914 – Paris, France, June 29, 1982) was a French fashion designer. Known for sophistication and elegance, he said that "dressmaking is the architecture of movement. , Hamilton, Swatch, Flik Flak, and Endura. The Swatch Group Ltd. is today the world's largest manufacturer of finished watches and producer of high quality movements, watch components and electronic devices. The Swatch Group Ltd. achieved a new record in the year 2000 with gross sales Gross Sales A measure of overall sales that isn't adjusted for customer discounts or returns, calculated simply by adding all sales invoices, and not including operating expenses, cost of goods sold, payment of taxes, or any other charge. up to CHF CHF In currencies, this is the abbreviation for the Swiss Franc. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 4.26 billion (+17.6%) and a net income of CHF 651 million, representing an almost +50% increase over the preceding year. About AOL Time Warner AOL Time Warner (NYSE NYSE See: New York Stock Exchange :AOL) is the world's first Internet-powered media and communications company, whose industry-leading businesses include interactive services, cable systems, publishing, music, networks and filmed entertainment. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion