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Swarovski Runway Rocks Kicks Off Oscar(R) Week In Los Angeles.

21 designers came together to create the ultimate catwalk jewellery collection styled by Patricia Field at The Ace Gallery in Beverly Hills, February 20th 2007

BEVERLY HILLS, Calif., Feb. 21 /PRNewswire/ -- Swarovski, the world leader in cut crystal, shimmered a new light on the art of couture jewellery with its signature event, Runway Rocks, an inspiring collection of one-of-a-kind jewels created especially for the runway by leading names in fashion and jewellery design. Debuting at The Ace Gallery in Beverly Hills, this new collection had a distinctive movie-style allure, featuring an eclectic line up of talent, including leading costume designers Patricia Field ("Sex and the City") and Cate Adair ("Desperate Housewives"); LA-based costume jewellery creator, Tarina Tarantino; master jeweller to the film industry, Martin Adams; special effects genius, Robert Allsopp; Milan-based cult designer-jeweller, Betony Vernon; London jeweller Shaun Leane for Alexander McQueen; and fashion and accessory designers, Hussein Chalayan, Christopher Kane, Corto Moltedo, and Tokyo's Tae Ashida. The spectacular, cutting-edge show with a dramatic Hollywood feel brought together dynamic pieces commissioned especially for Los Angeles, and was styled entirely by Emmy-winning queen of fashion, Patricia Field.

Emmy-award nominated costume designer, Cate Adair, supplied her trademark glamour by merging jewels with a draped evening gown; Martin Adams conjured up a stunning show-girl creation, reminiscent of Hollywood 1920s spectaculars; and Tarina Tarantino created a crystal-encrusted urban warrior. Leading Japanese fashion designer, Tae Ashida, threw torrents of crystals over a neck and shoulder ornament; Corto Moltedo dreamt up a dramatic crystal-wrapped American Indian feathered headdress; Milan-based jeweller, Betony Vernon, conceived a deep, curved and crisp collar fixed to a red crystal studded neck harness; and fashion's hottest newcomer this year, Christopher Kane, created a fluid jewelled bodice of crystal encrusted ring links.

From tiny crystals sprinkled on the black carpet and a giant sparkling chandelier at the entrance, to the dramatic catwalk presentation and smoky lighting inside, Swarovski Runway Rocks reflected the elegance and style of pure Hollywood glamour. Guests mingled with the designers and enjoyed signature cocktails provided by Absolut Vodka, and had the opportunity to view the designs afterwards on a rotating stage.

Swarovski Runway Rocks designers are carefully chosen and invited by Swarovski to create their ultimate vision of jewellery for the catwalk: a couture jewel that perfectly captures the mood of the moment, fusing fashion, jewellery and body ornament. Swarovski crystal is the hero and vital creative ingredient of each provocative jewel, catching the catwalk spotlight. Launched in London in 2003, Swarovski Runway Rocks has travelled to Paris, New York, Barcelona and Tokyo, and came to Los Angeles just in time for the 79th Annual Academy Awards on February 25th.

As the art of catwalk jewellery is flourishing, jewellery today remains the most powerful expression of individuality. Innovative and imaginative, it pushes the boundaries of form and adornment to make extraordinary jewels which are created for a particular couturier and show, underlining the theme of a collection. Traditionally, these jewels have been made by individual ateliers, designers, craftsmen and artisans who have been unsung heroes - until now. Through Runway Rocks, Swarovski highlights this creative corner of couture and, at the same time, shows the endless possibilities of crystal as an innovative design material.

Swarovski Runway Rocks LA Designers:

Cate Adair, Martin Adams, Robert Allsopp, Tae Ashida, Brian Atwood, Hussein Chalayan, Trevor Collins, Patricia Field, Justin Giunta, Ed Griffiths, Anna Hiscock, Christopher Kane, Andrew Logan, Shaun Leane and Philip Treacy for Alexander McQueen, Corto Moltedo, On Aura Tout Vu, Pierre Rene, Scott Stephen, Tarina Tarantino, Betony Vernon, Fiona Winter-Swarovski.
 *Watch Swarovski Runway Rocks LA at http://www.swarovskisparkles.com.*/

 About Swarovski and Crystal Creativity
 Touches of Brilliance: Crystal on the Catwalk



Ever since the early days of couture and throughout the 20th Century, Swarovski crystal has been a vital element in fashion jewellery. Swarovski has worked hand in hand with the leading names of fashion including Chanel, Schiaparelli, Christian Dior and Balenciaga, by interpreting their ideas and creating new crystal jewellery stones, colours, cuts and textures, to complement each collection. From that time, and right up to today, Swarovski crystal has taken centre stage on the catwalk, as designers from Giorgio Armani to Alexander McQueen, revel in the unrivalled fantasy and freedom offered by crystal.

Swarovski and Hollywood

Crystal, like Hollywood, is all about realizing dreams, and throughout Swarovski's history, stars, both on and off screen, stylists and costume designers like the legendary Edith Head have all turned to crystal, with its ability to catch and hold the spotlight, as a way of highlighting individual star quality. Marilyn Monroe's breathless performance, singing Happy Birthday to President Kennedy in 1962 was made more memorable by the skin tight, flesh coloured gown she wore, smothered in thousands of hand-sewn Swarovski crystals that shimmered in the lights of Madison Square Garden. In recent years, Swarovski has rekindled its close working relationship with the movie industry, to give crystal a new glittering role in costumes, jewels and sets, in films ranging from "Moulin Rouge," "The Phantom of the Opera," "James Bond's Die Another Day" and "Casino Royale," "The Golden Age," "Oceans 13" and recent hit, "Dreamgirls."

Illuminating Fashion and Culture, Home and Leisure http://www.swarovskisparkles.com/

CONTACT: Susannah Bourne, +44-20-7016-6786, susannah.bourne@swarovski.com; Kim Krikorian, +1-212-935-4200, kim.krikorian@swarovski.com; Beany Gay, +44-20-7016-6778, beany.gay@swarovski.com, all for Swarovski Corporate Communications, Fax, +44-20-7016-6770; or Andrea Tagliareni, andrea@kurentinc.com, or Lauren Kay, lauren@kurentinc.com, both of KurenT Inc LA PR, +1-310-397-9025

Web site: http://www.swarovskisparkles.com/
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Copyright 2007 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Feb 21, 2007
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