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Svelte LCD Monitors Feed On Genesis Chip for Weighty Image Processing Functions.

Business Editors & High Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--May 14, 2001

Genesis Microchip (Nasdaq:GNSS) -- a world leader in LCD monitor processing technology -- today reported LG Electronics is utilizing the Genesis gmZAN1 LCD controller in LG's Flatron 560LE/LS and 560LE/LS LCD monitors.

The two monitors, currently in production, offer superior image quality in slender, lightweight packages. Each 15-inch, XGA-resolution monitor can handle a wide variety of sources -- and connect to common VGA-style PC video cards -- thanks to the many functions of the Genesis chip.

"There's no other LCD monitor controller quite like the gmZAN1," said C. D. Han, LG's Chief Engineer. "We've used Genesis chips in many monitors over the years and we've always found them to be more than just a cost savings. The output image looks incredible, no matter what source is feeding the screen."

Leading market research firm DisplaySearch recently reported 15-inch monitors are the dominant screen size, representing more than 75% of the total market. They add XGA-resolution monitors account for 83% of the market.

The gmZAN1 LCD controller combines the company's patented algorithms and architectures to "piece together" the best analog-interface technology Genesis has to offer. This includes Genesis's well-received scaling process and its proven 8-bit triple analog-to-digital converter (ADC). The gmZAN1 will support resolutions from SVGA to SXGA and serves the analog-interface market, the largest segment of the LCD monitor market.

LG Electronics, founded in 1958, is a major global player in electronics and telecommunications, operating 60 subsidiaries in 34 countries with 54,000 employees worldwide. Headquartered in Seoul, Korea, LGE focuses on digital TV, projection systems, CD-RW, DVD, CD-ROM, DVD-ROM drives, PCs, monitors, mobile handsets and PDPs. LGE is strengthening core competencies even more to further its reputation as the "Digital Leader" in electronic products and equipment in the digital era. Additional information is available at www.lge.com.

Genesis Microchip is a leading supplier of cost-effective integrated circuits and software solutions, enabling the convergence of Internet information and video. Flat-panel displays, digital televisions, digital CRTs and consumer video products all benefit from Genesis technology, which connects and formats any kind of source content to be displayed with the highest image quality on any type of display. "Genesis Display Perfection" components are used by all leading brand-name monitor vendors. Founded in 1987, Genesis has offices in Silicon Valley, California; Taipei, Taiwan and Toronto, Canada. Further information is available at www.genesis-microchip.com.

Editor note:
-- Genesis is a registered trademark of Genesis Microchip Inc.

-- Genesis Display Perfection is a trademark of Genesis Microchip Inc.

-- LG is a registered trademark of LG Electronics Inc.


Acronyms:

-- CRT (cathode ray tube)

-- DVI (digital visual interface)

-- LCD (liquid crystal display)

-- VGA (video graphics array)

-- XGA (extended graphics array)
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Publication:Business Wire
Geographic Code:9SOUT
Date:May 14, 2001
Words:454
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