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Suzano Petroquimica Boosts Sales, Saves Time With Help From Hyperion.

Hyperion Business Intelligence Platform Helps Latin America's Leading Plastics Producer Implement Company-Wide Efficiencies

SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif. -- In a sweeping effort to improve corporate performance, Suzano PetroquE mica has achieved results that would leave most companies envious. Suzano PetroquE mica is the Latin American leader in the production of polypropylene resins and the second largest producer of thermoplastic resins in Brazil, and is joint controlling shareholder of polyethylene producer Riopol and synthetic elastomer elastomer (ĭlăs`təmər), substance having to some extent the elastic properties of natural rubber. The term is sometimes used technically to distinguish synthetic rubbers and rubberlike plastics from natural rubber.  producer Petroflex.

Since 2003, Suzano PetroquE mica has improved its sales, trimmed the time required to make business decisions, and reduced quarterly report preparation. Suzano PetroquE mica achieved the efficiencies through a company-wide transformation helped in large part by solutions from Hyperion (Nasdaq:HYSL), the global leader in Business Performance Management software.

Suzano PetroquE mica, whose polypropylene resins represent an extremely versatile product used daily by consumers worldwide in such items as in plastic packaging, home appliances, cosmetic, healthcare and cleaning packaging, and in the automotive and textile industries. Suzano PetroquE mica selected Hyperion's business intelligence platform to track and measure performance across the rapidly growing company. The firm's goal was to establish and monitor a range of performance targets and initiatives throughout the organization and better integrate the company's business areas and supporting units. With those efforts in place, the company could closely manage performance both locally and globally.

The company implemented a Hyperion planning Hyperion® Planning™ is a budgeting and forecasting application from Hyperion Solutions Corporation. Hyperion Planning uses Essbase (a multidimensional database product sold by Hyperion) as a database and calculation engine, and includes a web-based user interface.  and scorecarding solution as part of a global corporate initiative to align business processes with strategic goals. Suzano PetroquE mica selected Hyperion software because it enables managers to determine excellence in several key categories, including corporate finance, knowledge domain, team management capacity, and the ability to execute the company's mission. The Hyperion business intelligence platform also offered advanced functionality, including a sophisticated modeling capability, robust analyses, direct access to the company's existing ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer.  system, and an easy-to-use, Web-based user environment. These advanced capabilities proved especially crucial to Suzano PetroquE mica when the company grew even more rapidly with the acquisition of its production partner, Polibrasil.

"With Hyperion, we can now establish key initiatives and clear priorities, and align all efforts as a whole to achieve desired results," said Edilson Teixeira, Performance Manager, Suzano PetroquE mica. "All business processes are now linked to key initiatives focused on results and designed to add value to all stakeholders Stakeholders

All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government.

Suzano PetroquE mica deployed Hyperion to support its adoption of the renowned Balanced Scorecard Balanced Scorecard

A performance metric used in strategic management to identify and improve various internal functions and their resulting external outcomes. The balanced scorecard attempts to measure and provide feedback to organizations in order to assist in implementing
 (BSC (Binary Synchronous Communications) See bisync. ) methodology, which enables organizations to chart a clear map to ensure each aspect of its operations drives all activities toward corporate objectives. In only two years, Suzano PetroquE mica proved a resounding re·sound  
v. re·sound·ed, re·sound·ing, re·sounds

1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children.

 success, earning a coveted cov·et  
v. cov·et·ed, cov·et·ing, cov·ets
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 place in the Balanced Scorecard Hall of Fame.

With Hyperion as a key component of the company's BSC culture, Suzano PetroquE mica racked up impressive results. The company: boosted sales by 126 percent; reduced the time needed to prepare for quarterly reports; accelerated vital management decisions; improved insight into financial and business regulatory processes; and helped the global organization internalize internalize

To send a customer order from a brokerage firm to the firm's own specialist or market maker. Internalizing an order allows a broker to share in the profit (spread between the bid and ask) of executing the order.
 the concept of "creating value."

"Hyperion helps us to focus on what is critical for the company's strategy; we're more effective, we've strengthened our organizational performance Organizational performance comprises the actual output or results of an organization as measured against its intended outputs (or goals and objectives).

Specialists in many fields are concerned with organizational performance including strategic planners, operations,
, and key managers are more aligned with business processes," added Teixeira. "Because data is available instantly, the whole management staff can quickly meet discuss and make decisions based on the analysis of strategic indicators."

About Hyperion

Hyperion Solutions Hyperion Solutions Corporation is a business performance management software company, located in Santa Clara, California, USA. Many of its products are targeted at the Business Intelligence and Business performance management market.  Corporation (Nasdaq:HYSL) is the global leader in Business Performance Management software. More than 12,000 customers in 90 countries rely on Hyperion both for insight into current business performance and to drive improved performance. With Hyperion software, businesses collect, analyze and share data across the organization, linking strategies to plans and monitoring execution against goals. Hyperion integrates financial management applications with a business intelligence platform into a single management system for the global enterprise. For more information, visit

"Hyperion" and Hyperion's product names are trademarks of Hyperion. References to other companies and their products use trademarks owned by the respective companies and are for reference purpose only.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 25, 2006
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