Susan Smith Ellis Appointed as New (RED) CEO.

LOS ANGELES -- (RED), the groundbreaking initiative founded by Bono and Bobby Shriver that marries the private sector with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS in Africa, announced today that it has named advertising and marketing executive Susan Smith Ellis as its new chief executive officer. Ms. Ellis, who for the last four years has served as executive vice president at Omnicom, Inc, will join (RED) on July 16th . She plans to focus the company's efforts on building the (RED) brand, creating value for current partners and bringing new brands into the (RED) partner community.

"I was drawn to (RED) from its launch," said Ms. Ellis. "I watched it as both a business woman and a consumer. It was compelling. I look forward to doing everything I can to help it grow and flourish."

Bobby Shriver, who along with Bono created (RED) and served as the company's first CEO, said, "We are excited to bring Susan on board as our new CEO. We've had a successful launch and now it is important to add an industry veteran to our team to forge even stronger, more diverse and sustainable business partnerships. The stronger those business partnerships are, the more revenue they create to eliminate AIDS in Africa." Mr. Shriver will remain (RED)'s chairman, and will work closely with Ellis on (RED) initiatives.

"Bobby and I are delighted that Susan is going to take the executive lead at (RED). It's exciting to see (RED)'s expansion and Susan's experience in business and marketing is just what (RED) needs to continue its growth and increased flow of profits from (RED) products into the Global Fund," said Bono. "(RED)'s success so far has made 25 million dollars to put African women and children on antiretroviral medicine - as (RED) expands, it will play an increasingly significant role in helping to eliminate AIDS in Africa."

As executive vice president of the Omnicom Group of Companies, Ms. Ellis led a number of integration efforts for large clients, most recently for the Bank of America. "Susan is one of the best managers of creative talent that I know," said Omnicom CEO John Wren. "She's well liked in the Omnicom community. She's done a great job for us and she'll do a great job for (RED)."

Anne M. Finucane, chief marketing officer of Bank of America and Ms. Ellis' current client said, "We are delighted for Susan in her new role, and know that her experience and leadership can help (RED) advance its powerful mission. She was a key partner in the launch of our new brand positioning and provided strong and effective leadership for the Omnicom team overall. We look forward to our future work with Omnicom and wish Susan and (RED) much success with the important work they'll do together."

Before her promotion to Omnicom executive, Ellis was an executive vice president of the Diversified Agency Services Group, a division of Omnicom Group. Prior to that she held a number of executive positions at BBDO and Hill Holliday Connors Cosmopulos both in the U.S. and internationally.

"I see (RED) as four things; commerce, community, education and hope," said Ms. Ellis. "The (RED) team HAS done a wonderful job launching the company. Now we have to expand the model and continue to keep the (RED) brand dynamic. Given the team we have and will assemble, given the support we have received from the (RED) community, given the power of the message, I am certain we will make (RED) a part of everyday life."

About (RED)[TM] and (PRODUCT) RED

(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help fight AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, and Motorola. MySpace.com is the first media sponsor in the United Kingdom and MTV Networks is the first media sponsor in the US.

Since launching last year, (PRODUCT) RED has generated $25 million for the Global Fund -- five times more than the Fund had raised from the private sector in its first four years. Of that money, more than $19 million is already at work in the African countries of Rwanda and Swaziland helping to save lives. For more information on this (RED) and all that it entails, please visit the company's website at www.joinred.com.