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Survey--online spending to rise.


With 8.2 billion [pounds sterling] spent on the web in 2005 in the UK alone (Source Verdict), competition between online retailers is heating up, creating a need for flexible web intuitive way for organisations to manage website advertising and promotions. Built on a dynamic, self-organising knowledgebase the Sales Engine is easy to update and manage without specialist knowledge engineers. Implementation is fast and painless pain·less  
adj.
Free from complication or pain: a painless operation.



painless·ly adv.
 as the solution is fully hosted, simple to customise to match existing web pages and includes seeding of the knowledgebase with key questions. Be wary of unauthorised website traffic statistics warns The IT Job Board Online recruitment specialist signs up for ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 ELECTRONIC accreditation accreditation,
n a process of formal recognition of a school or institution attesting to the required ability and performance in an area of education, training, or practice.
 The IT Job Board, is to provide additional service information to employers hiring IT professionals. The online recruitment specialist has registered with media industry data measurement body, ABC ELECTRONIC (ABCE ABCE Association Bretagne des Consultants d'Entreprise (French: Brittany Association of Company Consultants)
ABCE Advanced Business Certificate Examination
ABCE Association of Blend Certified Electrologists
), to provide monthly, independently-audited, website traffic statistics that provide organisations with accurate, objective figures on the number of potential candidates viewing their online job advertisements. The IT Job Board is also the only site of its kind to monitor application activity. The most recent figures published show The IT Job Board has almost 400,000 unique users per month, a significantly higher number than its nearest competitor in the niche online IT recruitment sector. The IT Job Board's statistics also drill down to reveal that 177,113 visitors clicked the 'Apply Now' button for the positions in which they were interested, which converts to around 125,000 actual job applications. Rival sites do not provide this level of detail. Ray Duggins, managing director of The IT Job Board, states: The growing popularity of job boards results in an increasing number vying vy·ing  
v.
Present participle of vie.

vying vie
 for recruiters attention and budget. But we would urge employers to be wary of the validity of statistics used to lure lure

the skin-covered object which runs on a monorail on a Greyhound racing track and which the dogs are schooled to chase. The lure must be kept 30 to 40 ft ahead of the leading dog so that the field is stretched out.
 them. In contrast, The IT Job Board's ABCE accreditation enables 'like with like' comparison, as well as instilling in·still also in·stil  
tr.v. in·stilled, in·still·ing, in·stills also in·stils
1. To introduce by gradual, persistent efforts; implant: "Morality . . .
 confidence that the figures are accurate and transparent. However, ultimately a job board's role is to provide a client with applicants for a position, it is irrelevant how many visitors come to the site if none of them apply for a job. The IT Job Board has therefore gone one step further than its competitors and included this vital statistic statistic,
n a value or number that describes a series of quantitative observations or measures; a value calculated from a sample.


statistic

a numerical value calculated from a number of observations in order to summarize them.
 to re-assure clients that advertising with us is the wise business decision. Richard Foan, managing director of ABC ELECTRONIC comments: "It is highly encouraging that The IT Job Board is delivering both comparability and transparency (1) The quality of being able to see through a material. The terms transparency and translucency are often used synonymously; however, transparent would technically mean "seeing through clear glass," while translucent would mean "seeing through frosted glass." See alpha blending.  by committing to having its site traffic figures independently verified to industry agreed standards. ABC ELECTRONIC audited figures continue to provide the online media industry with an important tool to support media buyers and advertisers in their buying decisions, and for the market as a whole to demonstrate accountability of spend online." For a detailed breakdown of statistics for The IT Job Board contained in its ABC audit certificate, please call 020 7851 8451.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:DATABASE AND NETWORK INTELLIGENCE
Publication:Database and Network Journal
Date:Oct 1, 2006
Words:488
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