Survey says: paper and postal mail increasingly popular.According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent national survey, consumers believe that paper is pretty important. More specifically, the choice of paper used in promotional business materials is a key component in creating a good impression and a positive company image. That news is no big surprise, considering the source of the information and the sponsor of the survey: Neenah Paper of Alpharetta, Georgia Alpharetta is a city in Fulton County, Georgia, United States. As of 2006 census estimates, the city had a total population of 43,424[1]. Selected for its location next to a spring, it began as a campground, and was originally known as . But the findings should interest direct marketers crafting even mildly personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. mailings. * A whopping 86 percent of those surveyed reported receiving handwritten hand·write tr.v. hand·wrote , hand·writ·ten , hand·writ·ing, hand·writes To write by hand. [Back-formation from handwritten.] Adj. 1. correspondence of a personal nature (not bills, solicitations, etc.) within the past year. Sixty-nine percent of these were received in the last month. * Neenah reports, "We have spam E-mail that is not requested. Also known as "unsolicited commercial e-mail" (UCE), "unsolicited bulk e-mail" (UBE), "gray mail" and just plain "junk mail," the term is both a noun (the e-mail message) and a verb (to send it). , computer viruses and telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. to thank for the resurgence of letter writing. Along with other paper-based communications, letter writing is being widely used not only for personal correspondence, but also for business-to-business or business-to-consumer communications." * Postal mail is also inching its way back as a popular medium of communication. More than one-third of those surveyed prefer to be contacted via direct mail programs (18 percent) or personalized letter (17 percent) by the companies they do business with most often. About another third of respondents (32 percent) said that e-mail was their preferred method of contact. Telephone contact and brochures were chosen by only 24 percent and 5 percent, respectively. www.neenahpaper.com |
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