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Survey of 210 CIOs and IT Decision-Makers at Small and Medium Enterprises in the Asia Pacific Assesses the Level of Awareness and Adoption of Software as a Service (SaaS) in the Region.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles.  -- Research and Markets (http://www.researchandmarkets.com/reports/c49921) has announced the addition of The Software as a Service Market in Asia Pacific, 2005 to 2008: Blazing New Routes-to-Market to their offering.

The Research report - The Software as a Service Market in Asia Pacific, 2005 to 2008: Blazing New Routes-to-Market - examines the key trends in the Asia Pacific Enterprise Software as a Service (SaaS) market. A key focus area of the report is in providing an array of market data including market size and growth forecasts for key application segments of the enterprise SaaS market in Asia Pacific excluding Japan. A survey of 210 CIOs and IT decision-makers at small and medium enterprises in Australia Australia (ôstrāl`yə), smallest continent, between the Indian and Pacific oceans. With the island state of Tasmania to the south, the continent makes up the Commonwealth of Australia, a federal parliamentary state (2005 est. pop. , China, India India, officially Republic of India, republic (2005 est pop. 1,080,264,000), 1,261,810 sq mi (3,268,090 sq km), S Asia. The second most populous country in the world, it is also sometimes called Bharat, its ancient name. India's land frontier (c. , Korea Korea (kôrē`ə, kə–), Korean Hanguk or Choson, region and historic country (85,049 sq mi/220,277 sq km), E Asia. , Malaysia Malaysia (məlā`zhə), independent federation (2005 est. pop. 23,953,000), 128,430 sq mi (332,633 sq km), Southeast Asia. The official capital and by far the largest city is Kuala Lumpur; Putrajaya is the adminstrative capital. , the Philippines and Singapore assesses the level of awareness and adoption of SaaS in the region. The report also profiles leading SaaS vendors in the region, their offerings and business strategies.
Countries Covered:
Australia, China, India, Korea, Malaysia, the Philippines and
 Singapore

Content Outline:

TAXONOMY
What is Software as a Service (SaaS)?
Who is a SaaS Provider?

RESEARCH METHODOLOGY
Secondary Research
Supply-side Primary Research
Demand-side Primary Research

OVERVIEW OF KEY TRENDS IN THE ASIA PACIFIC SAAS MARKET
SMB and Large Enterprise Trends
SaaS Application Dynamics
Country Adoption Trends
Key Adoption Drivers
Barriers to Adoption

SAAS: SME SURVEY RESULTS
SaaS Awareness
SaaS Adoption

KEY SAAS DYNAMICS BY APPLICATION
On-Demand CRM
Web Conferencing and Collaboration Tools
Back-Office Applications
Other SaaS Applications
Security as an Emerging SaaS Market Opportunity
On Demand Email

COUNTRY PROFILES
Australia
China / Hong Kong
Korea
India
Singapore

THE EMERGING SAAS CHANNEL
SaaS Vendors and Traditional Channel
Telecom Companies as Channel Partners
BPOs as Channel Partners

THE EMERGING SAAS ECOSYSTEM
SaaS Application Platforms
IBM's SaaS Showcase
Start-up SaaS Enablers

THE ASIA PACIFIC COMPETITIVE LANDSCAPE
Salesforce.com
WebEx
RightNow Technologies
Oracle
NetSuite
SAP

THE ASIA PACIFIC OPPORTUNITY
The SMB Opportunity
The ISV Opportunity

OUR RECOMMENDATIONS FOR SAAS VENDORS

List of Figures


Companies Mentioned:

* IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)

* Netsuite

* Oracle

* Rightnow Technologies RightNow Technologies NASDAQ: RNOW is a U.S. software company that develops customer relationship management (CRM) software for small and mid-market businesses. It is incorporated in Delaware and headquartered in Bozeman, Montana.

* Salesforce.com

* WebEx

For more information visit http://www.researchandmarkets.com/reports/c49921
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 7, 2007
Words:341
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