Survey Shows Strong Awareness of TUN Advertising Content on University Campuses; Survey Results by Roper Public Affairs and Media Highlight Narrowcasting Effectiveness, Direct Correlation to Increased Sales and Brand Awareness.WILSONVILLE, Ore. -- TUN (The University Network), a leading provider of on-campus narrowcasting Narrowcasting has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public. Some forms of narrowcasting involve directional signals or use of encryption. solutions and a wholly-owned subsidiary of InFocus Corporation (Nasdaq: INFS INFS InFocus Corporation (stock symbol) ), today announces the results of a recent survey conducted by Roper Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. and Media. In November-December 2005, TUN commissioned Roper to conduct extensive research on 15 college campus sites across the U.S., to evaluate TUN's effectiveness as a college campus communications and advertising medium. TUN, currently operating 170 large-screen displays in student unions and recreation centers on over 125 of the largest U.S. university campuses, teamed with Roper to measure student engagement and advertising recall. Some of the key findings revealed: --On average, nearly four out of ten ad aware students found the advertising for specific brands on TUN more effective than on regular television, vs. only one in six who said less effective. --If interested in purchasing a product, more than twice as many students chose TUN over campus newspapers as having the greatest impact on their purchasing decision. --On average, one-third of the ad aware students were more likely to purchase a specific brand after seeing an ad on TUN. --Seventy-eight percent of the students recalled one or more of the TUN-placed ads and 26-59 percent of the students who saw the ads claimed the only recent TV advertising they saw for a given ad was from TUN. "These results confirm TUN's success in engaging campus viewers and offering advertisers an effective medium for reaching the lucrative 18 to 24-year-old markets who don't consume as much traditional media sources as previous generations," said Candace Petersen, Vice President and General Manager, TUN. "With a nationwide on-campus weekly traffic count of over three million students passing by our signs, TUN has become the premiere digital media and information source for reaching the college audience." InFocus acquired the assets of TUN in July 2005 as part of its digital media strategy to deliver big picture experiences to schools, businesses and homes. TUN is representative of InFocus' continued dedication to the higher education higher education Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art. market in its innovative approach to providing schools leading-edge digital solutions for delivering campus communications. About InFocus Corporation InFocus (Nasdaq: INFS) is the industry pioneer and worldwide leader in the projection market today. Nearly twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. of experience and engineering breakthroughs are at work here, constantly improving what you see in the marketplace, and delivering immersive audio visual impact in home entertainment, business and education environments. Being the inventor and leader is simply a great bonus of making the presentation of ideas, information, and entertainment a vivid, unforgettable experience. InFocus' global headquarters are located in Wilsonville, Oregon Wilsonville is a city in Clackamas County, Oregon, United States. The population was 13,991 at the 2000 census, and as of 2005 was estimated to be 16,510.[1] Geography Wilsonville is located at (45.306805, -122. , USA, with regional offices in Europe and Asia. For more information, visit the InFocus Corporation web site at www.infocus.com or contact the company toll-free at 800.294.6400 (U.S. and Canada) or 503.685.8888 worldwide. InFocus, ASK, Proxima, ASK Proxima, LiteShow, ScreenPlay and LP are trademarks or registered trademarks of InFocus Corporation or its subsidiaries in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. Digital Light Processing and DLP (Digital Light Processing) A data projection technology from TI that produces clear, readable images on screens in lit rooms. DLP is used in all types of projection devices, from data projectors that weigh only a few pounds to large rear-projection TVs to electronic are trademarks of Texas Instruments See TI. (company) Texas Instruments - (TI) A US electronics company. A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq. . |
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