Survey Says[ldots].It's no secret Angelenos love to shop, both online and off. Now a new study has revealed that dotcoms looking to target potential online shoppers in L.A. could reach their target audience by advertising on cable television. The study, conducted by research firm Greenfield Greenfield, town (1990 pop. 18,666), seat of Franklin co., NW Mass., at the confluence of the Deerfield and Green rivers, near their junction with the Connecticut; settled 1686, set off from Deerfield and inc. 1753. On-line in conjunction with Adlink, showed an extremely high correlation between watching cable television and having high-speed Internet See broadband. access, using the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the for more hours than non-cable watchers, and regularly visiting shopping and auction sites. The correlation was far stronger in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. than it is nationally, the study showed. Among some of the more surprising findings, Angelenos with cable television are 26 percent more likely to watch the SciFi Network than the average national cable viewer. They're also 67 percent more likely than the national cable viewer to purchase investment products online, 39 percent more likely to make travel purchases online, and 27 percent more likely to purchase food online. While shopping and auction sites were the No. 1 category visited by L.A. Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f , real estate Web sites were the most popular nationally. |
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