Survey: good website design drives online purchasing.Although price is still a major factor in online purchasing activity, buyers chose website ease of use as the most important factor in assessing which sites to buy from online, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. two studies from Jupiter Jupiter, in Roman religion and mythology Jupiter, in Roman religion and mythology, the supreme god, also called Jove. Originally a sky deity associated with rain and agriculture, he developed into the great father god, prime protector of the state, Research (www.jupiterresearch.com) and the internet design and development firm Genex (www.genex.com). Genex found that 65 percent of consumers will not shop on a poorly designed site (even that of a favorite brand), while nearly 30 percent even cease offline purchases from a favorite brand if their online experience is poor. A high quality product isn't is·n't Contraction of is not. isn't is not isn't be enough to warrant struggling with a confusing con·fuse v. con·fused, con·fus·ing, con·fus·es v.tr. 1. a. To cause to be unable to think with clarity or act with intelligence or understanding; throw off. b. website. In all, 30 percent cited website design as more important than a great product, while only four percent said that they would shop on a poorly designed website (and that's when the price is rock-bottom). The Genex survey suggests that website design matters most to the affluent. More than 70 percent of consumers earning more than $75,000 per year say that they will not shop on a poorly designed website and and may even discontinue dis·con·tin·ue v. dis·con·tin·ued, dis·con·tin·u·ing, dis·con·tin·ues v.tr. 1. To stop doing or providing (something); end or abandon: offline purchases from a company with such a website. Admittedly, these findings concern consumers buying consumer products, but the lesson is clear for newsletter publishers, too: Even your most loyal subscribers will "delete To remove an item of data from a file or to remove a file from the disk. See file wipe, trash and undelete. 1. (operating system) delete - (Or "erase") To make a file inaccessible. the shopping cart" if your special reports (much less subscription and renewal forms) are not easy to fill out and your conference sign-ups are not easy to access. |
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