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SurfKitchen Wins Home and Entertainment Award at Wireless Innovation Contest '07.


Wireless Innovation Network of British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography
 Deems SurfKitchen Solution Best at Adding Quality of Life in the Home

ORLANDO, Fla. -- SurfKitchen, the market leader in on-device portal (ODP ODP - Open Distributed Processing ) software, today announced that the Wireless Innovation Network of British Columbia (WINBC) has chosen its mobile software solution as the winner of the home and entertainment category of the Wireless Innovation Contest (WIC WIC - WAN Interface Card ) 2007.

SurfKitchen sent the case study of Orange Group, a pan-European carrier, to be judged by a panel that included a diverse array of executives from the IT/Telco industry such as Sprint-Nextel, Alcatel-Lucent and Nokia Multimedia. The panel evaluated the success of Orange Downloads -- a content download service utilizing SurfKitchen's on-device portal technology -- that resulted in nearly a doubling of data services ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average.  when compared to a WAP-based service.

"Our ODP solution has met with tremendous success in both the European and Asian markets, and we are excited to bring it to North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , where we're confident it can have a dramatic impact on data service revenues," said Michel Quazza, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of SurfKitchen. "Being recognized as a WIC winner is not only a testament to our technology, but it also speaks strongly to the need for this type of solution in the North American North American

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 market."

WINBC designed the WIC Awards to recognize companies that provide innovative wireless technologies or solutions that drive adoption in North America. SurfKitchen entered its proven ODP mobile software solution in the home and entertainment category, which acknowledges companies that provide a multimedia converged solution that entertains or facilitates ease and adds to quality of life in the home.

Sold to cellular carriers and MNOs, SurfKitchen's software runs on mobile phones, allowing subscribers to enjoy fast, simple access to content such as ringtones, games, news, streamed video and other premium data services. The software features simple, logical menus and previews, providing an effective, easy-to-use alternative to the traditional browser-based approach of accessing mobile content. The simplicity of the experience drives consumption and repeat usage and has proven to increase ARPU while reducing customer churn churn: see butter. .

About WINBC

WINBC (Wireless Innovation Network Society of BC) is the producer of WIC'07. WINBC is the focal point focal point
n.
See focus.
 for wireless in BC and a leading industry association in Canada. British Columbia has a 25-year history of successful wireless design and innovation and has grown to over 250 wireless companies, representing all areas of the wireless value chain from infrastructure and devices to enabling software, enterprise applications, games and peer-to-peer solutions. Companies include Sierra Wireless Sierra Wireless (NASDAQ: SWIR, TSX: SW) is a wireless communications equipment designer and manufacturer, founded in 1993 and currently headquartered in Richmond, BC, Canada. Sierra's products are sold through indirect channels, such as wireless operators (e.g. , Nokia, Digital Dispatch, Colligo, Air G and others. To find your wireless partner go to: www.winbc.org.

About SurfKitchen

SurfKitchen is uniquely focused on delivering a mobile end-user experience superior to alternative, browser-based solutions. SurfKitchen's simple logical menus ensure easy discovery, consumption and repeat usage of mobile data services. Simplifying the end-user experience improves subscriber satisfaction, encourages adoption and promotes operator brand identity. SurfKitchen's platform enables digital content to be sent over-the-air and stored on a wide range of handsets from feature phones to smartphones, ensuring the end-user always has fresh content. SurfKitchen provides service providers with the right applications and comprehensive support to increase data usage, customer loyalty and ultimately reduce churn.

SurfKitchen's solutions have been deployed by major operators throughout the world, including Orange Group (the UK, France, the Netherlands, Spain and Poland), Telstra, O2, Maxis, Telenor, Telefonica Moviles EspaSa MTC mtc - A Modula-2 to C translator.

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 Group, ALJAWAL (Saudi Telecom Corp.), Etisalat and Batelco. This list of high-profile customers, combined with SurfKitchen's unique expertise, has resulted in SurfKitchen becoming the market leader in On-Device Portal Applications delivering a dynamic user experience. For more information, visit: www.surfkitchen.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 27, 2007
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