SureCare Announces Direct to Consumer Advertising Campaign; Primary Focus On Reduced Pharmacy Pricing for Senior Americans.Business Editors & Health/Medical Writers HOUSTON--(BUSINESS WIRE)--Oct. 6, 2000 MediQuik Services Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :MDQK) announced today that it has initiated a direct to consumer advertising campaign specifically designed for Americans with diabetes who are over the age of 65, many of whom are on Medicare. The advertisements will initially run in the Houston and San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. markets, and includes both broadcast and cable stations. The advertisements began airing on Monday, Oct. 2, 2000. The SureCare seniors program includes many benefits in helping 65 and older Americans with the management of diabetes. The benefits include a pharmacy program that enables seniors to purchase their prescription drugs prescription drug Prescription medication Pharmacology An FDA-approved drug which must, by federal law or regulation, be dispensed only pursuant to a prescription–eg, finished dose form and active ingredients subject to the provisos of the Federal Food, Drug, at prices up to 50% less than retail or other mail order pharmacies. Additionally, SureCare offers a wide selection of diabetes supplies delivered directly to the home. Shipping is provided free of charge. Surecare will also handle all insurance and Medicare paperwork. SureCare features the Abbott Laboratories Abbott Laboratories (NYSE: ABT) is a diversified pharmaceuticals and health care company. It has over 65,000 employees and operates in 130 countries. The corporate headquarters are in Abbott Park, Illinois, a neighborhood of North Chicago, Illinois. Precision QID QID Quater In Die (Latin: Four Times A Day) QID Quad Information Display (Matrox) QID Quality Insights of Delaware QID Question Identification Number (finance) blood glucose blood glucose Diabetology The principal sugar produced by the body from food–especially carbohydrates, but also from proteins and fats; glucose is the body's major source of energy, is transported to cells via the circulation and used by cells in the presence testing system. Under a special arrangement with Abbott, SureCare offers the QID system free of charge and with no obligation. "We know that the best way to manage diabetes is to check your blood sugar and do so often. By providing a new Precision QID meter to our members with diabetes and reducing the cost of medications, we are encouraging our members to live healthier lives," said Dr. Robert Teague, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We also provide a 24 hour, 7 days per week telephone nurse support line. Our nurse support program helps our members when they need to speak to a trained health professional, anytime day or night." This SureCare seniors program was developed in direct response to the many Medicare Health Maintenance Organizations who are leaving markets and discontinuing coverage for seniors, including pharmacy benefits. Some popular diabetes medications, such as glipizide, can be purchased for as low as $10 for 100 tablets. "We are working aggressively to reduce prescription medication prices for the benefit of our members." said Grant Gables Gables may refer to:
SureCare will continue the direct to consumer advertising campaign through the end of the year. With the success of the campaign, the company anticipates a national advertising rollout next year. About MediQuik Services (www.mediquik.net) MediQuik Services Inc. (www.mediquik.net), based in Houston, is a growing chronic disease management company providing cost savings to managed care organizations through supply and personal health management, patient education and compliance testing. By providing high quality healthcare resources to the patient, MediQuik's goal is to reduce the cost of chronic disease while improving the patient experience. This press release contains certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of the Securities Act of 1933, as amended, and the Securities Exchange Act of 1934. Investors are cautioned that all statements included in this press release which concerns the company and its operations, other than statements of historical fact, are forward-looking statements. Although the company believes that forward-looking statements contained herein are reasonable, they are based on numerous assumptions, any and all which could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included herein will be correct or accurate, the inclusion of such information should not be regarded as a representation by the company or any other person that the objectives and plans of the company will be achieved. |
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