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Sure Trace Security Corporation Launches eGeoCardio at the Tour de France.


Business Editors/High-Tech Writers

CALGARY, Alberta--(BUSINESS WIRE)--June 9, 2004

Sure Trace Security Corporation (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:SSTY SSTY Subsystem Type ) announced today that its wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
, Globe Staff Consulting, is launching eGeoCardio, a state-of-the-art remote real-time heart monitoring device, at the Tour de France Tour de France

World's most prestigious and difficult bicycle race. Staged for three weeks each July—usually in some 20 daylong stages—the Tour typically comprises 20 professional teams of nine riders each and covers some 3,600 km (2,235 miles) of flat and
. The launch event is the culmination of months of effort by Globe Staff employees, the government of France This article is about the political and administrative structures of the French government. For French political parties and tendencies, see Politics of France.

The government of France
, and officials of the Tour de France.

eGeoCardio allows team management and media to track the heart rate of individual cyclists This is an incomplete list. Please add to this list if you are aware of an omission. This is a list of cyclists by decade. Cyclists by decade
Cyclists before the 1880s
  • James Moore
Cyclists of the 1880s
  • Frank Bowden
. Monitoring software will integrate athletes' medical data with information received from a sensor and transmitter located on participating cyclists. The integrated cardiometry will be displayed with graphics and alerts. In addition, the heart rate of each cyclist will be monitored on selected TV channels, including Eurosport, France Television, and German, Italian and US television stations. A worldwide ASP server will send this data to the TV stations' Internet sites as well.

The annual Tour de France race is regarded as the premier cycling race on the planet. It spans the width and breadth of France and attracts athletes from all corners of the globe. The race is more than 3429 kilometers long. Starting on July 3 at Liege liege

In European feudal society, an unconditional bond between a man and his overlord. Thus, if a tenant held estates from various overlords, his obligations to his liege lord, to whom he had paid “liege homage,” were greater than his obligations to the other
, Belgium, it finishes in Paris on July 25. http://www.letour.fr/2004/presentationus/chiffres.html

For this event, Globe Staff has partnered with Polar Electro Polar Electro Oy is pioneered and leading manufacturer of personal Heart rate monitor registering and evaluation equipment. The company is based in Kempele, Finland. Founded in 1977 by University of Oulu professor Seppo Säynäjäkangas, who remains CEO today, Polar introduced the , a private Finnish company which is the world's leading manufacturer of sports instruments, including heart rate monitoring and evaluation equipment. Development of the eGeoCardio system including hardware, firmware A category of memory chips that hold their content without electrical power. Firmware includes flash, ROM, PROM, EPROM and EEPROM technologies. When holding program instructions, firmware can be thought of as "hard software." See flash memory, ROM, PROM, EPROM, EEPROM and FOTA. , software and integration of the Polar cardio Cardio is the medical term used to reference the heart. From Greek kardia: heart. The Greek spelling using k is the reason for the usage of K in EKG (electrocardiogram).  receiver in eGeoTrack's module was accomplished entirely by Globe Staff. Globe Staff intends to market its eGeoCardio product world wide.

eGeoCardio has been well received by Tour de France and is seen as an excellent training and tracking tool for athletes of many different disciplines including cycling, downhill and cross country skiing and distance running.

Mr. Jean Gilles Subervie, President of Globe Staff Consulting and a director of Sure Trace Security Corporation stated, "This is the biggest bicycle race on earth and receives world wide media exposure over an extended period of time. To be a part of it is very exciting. We are proud that eGeoCardio can provide this significant advance in the science of monitoring the cyclists. It will assist each cyclist to improve his performance and safety and provide cycling sports fans with new real-time information."

Mr. Subervie continued, "Our next version of eGeoCardio, which has been advanced to the prototype stage, will include a GSM/GPRS/GPS module which will allow managers and fans to follow the progress of cyclists in real time including location, speed, and altitude. Over the coming weeks and months, Globe Staff will detail additional applications and developments of its ground breaking technology in cardio monitoring as well as in elder care, child safety, and law enforcement."

About Sure Trace Security Corporation

Sure Trace is on track to be The Global Provider of Integrated Tracking Devices and has the objective to be the premier system integrator for anti-counterfeiting and security surveillance applications world wide within 2005. This will be accomplished by delivering turnkey solutions onshore and offshore for governments, armed forces and civil industry. Sure Trace has two divisions, I.D.ology ol·o·gy  
n. pl. ol·o·gies Informal
A branch of learning.



[From -ology.]

Noun 1.
 and Globe Staff Consulting. I.D.ology offers a unique chemical marking technology which enables clients to uniquely identify almost any item easily, immediately and certainly in a way that can be either visible or invisible and is virtually impossible to remove or reverse engineer. Globe Staff Consulting has developed a group of geolocalization devices and systems, the first of which are eGeoTrack, a cell phone geolocalization system (GSM (Global System for Mobile Communications) A digital cellular phone technology based on TDMA that is the predominant system in Europe, but also used worldwide. Developed in the 1980s, GSM was first deployed in seven European countries in 1992. ), and eGeoCardio, a sophisticated remote heart monitoring system. Additional products under development include turnkey tracking systems for offshore vessels and convicted criminals as well as eGeoSenior and eGeokid. Sure Trace is reviewing additional key alliance and acquisition opportunities to help it fast track growth and profitability. http://www.suretrace.com, http://www.idologylabs.com.

This press release contains forward-looking information within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbour created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Sure Trace to be materially different from the statements made herein.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 9, 2004
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