Printer Friendly
The Free Library
14,650,879 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Sure, "local sells" remains the mantra, but what's local anymore?


The story was tucked away in a two-inch hole above a stack of ads in the back of A-section, its placement offering no clue to its significance.

"Russia, China unite to slam U.S." said the twenty-four-point headline, just like it was a news brief about a local break-in.

But it wasn't. Instead, Vladimir Putin was arriving in Beijing to get all warm and cuddly cud·dle  
v. cud·dled, cud·dling, cud·dles

v.tr.
To fondle in the arms; hug tenderly. See Synonyms at caress.

v.intr.
To nestle; snuggle.

n.
 with a former Communist rival--two countries united, it appears, in antipathy toward Canada's greatest ally, the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

Did the Calgary Herald The Calgary Herald is a daily newspaper published in the Canadian city of Calgary, Alberta . Its major competitor is The Calgary Sun. History
It was first published on August 31 1883 by Andrew Armour and Thomas Braden as
 editorialize ed·i·to·ri·al·ize  
intr.v. ed·i·to·ri·al·ized, ed·i·to·ri·al·iz·ing, ed·i·to·ri·al·iz·es
1. To express an opinion in or as if in an editorial.

2. To present an opinion in the guise of an objective report.
 on the issue? Not on a day when Alberta's premier is offering to give away a second round of four-hundred-dollar bonus checks to the province's citizens. Not on a day when Calgary's city hall is engaged in a roaring debate about whether to expand parking downtown.

Nope, in our minds at least, a troubling nascent alliance between a former--and future--superpower just didn't cut it on the priority list. In fact, not one of our editorial writers even thought it worth bringing up for discussion.

Canadian papers have a reputation for being more outward-looking than our U.S. counterparts. That popular perception, however, is not necessarily borne out by what appears in print.

For us, international pretty much begins and ends with Afghanistan, where Canadian troops are seeing their first real action in years--a commitment our so-called "peace-dividend" citizens are hotly debating, although our new government is pretty darn proud of it. (Check out CanadianAlly.com.)

Instead, we remain preoccupied with the fortunes of Prime Minister Stephen Harper, whose Conservative Party won a minority government in the January federal election. And Alberta Premier Ralph Klein's retirement date. And, oh yeah, the number of new interchanges being built in Calgary.

Like most newspaper editors, I've lived the mantra that local sells. I still do.

But not all local, all the time.

We almost always underestimate the curiosity of readers. They know, like we do, that the state of our schools and the number of pot-growing operations in suburban duplexes are important to us only because they're happening in our city. And, with apologies to Bogie bo·gie 1 also bo·gy  
n. pl. bo·gies
1. One of several wheels or supporting and aligning rollers inside the tread of a tractor or tank.

2.
, the problems of one little city don't amount to a hill of beans in this crazy world.

Like many North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 cities, Calgary was established by hard-working white men and women. But, by 2020, fully half of this city's population will be non-white, many of them immigrants from around the world, drawn to our oil revenue-driven prosperity. People from Asia, the Middle East, South and Central America--heck, even the United States.

So, we ask ourselves: "What is local news to these citizens?"

In the global village, newspapers must also think globally. Or, considered from another perspective, redefine what local is.

Local is about the things that happen--anywhere--that might one day come home to roost Home to Roost is a British television sitcom produced by Yorkshire Television. Written by Eric Chappell, it starred John Thaw as Henry Willows and Reece Dinsdale as his 18-year-old son Matthew. .

Had we paid more attention a few years ago to a seemingly insignificant, small-time small·time or small-time  
adj. Informal
Insignificant or unimportant; minor: a smalltime actor.



small
 thug named Osama bin-Laden, 9/11 might have been thwarted. But when Flight 11 drove into the North Tower, it became a very local story.

Our readers count on us to let them know when there are trends around the world that we need to know about. Not the stuff that is of little consequence, but the trends that may one day mean the difference between a peaceful world Peaceful World is a double-LP by rock band The Rascals, which was released in 1971. In August of 1970, Eddie Brigati left the band, and guitarist Gene Cornish left the following month. , or one that puts us--or our way of life--at risk.

Hugo Chavez freezes the assets of Total SA. Just another tinpot tinpot
Adjective

Informal worthless or unimportant: a tinpot dictator

Adj. 1. tinpot - inferior (especially of a country's leadership); "he's a tinpot Hitler"
 dictator on the loose--until it affects the price of gas.

That's a big part of our job--to watch world trends, and explain to our readers what it means, or will mean, while we still have a chance to do something about it.

When we choose to focus exclusively on the local, we are giving in a falling inwards; a collapse.

See also: Giving
 to the easy and safe. There's no future in that.

Doug Firby is editorial pages editor at the Calgary Herald. E-mail DFirby@ theherald.canwest.com
COPYRIGHT 2006 National Conference of Editorial Writers
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:MASTHEAD SYMPOSIUM
Author:Firby, Doug
Publication:The Masthead
Geographic Code:1USA
Date:Jun 22, 2006
Words:649
Previous Article:News may still be new, but nothing is "foreign".(Editorial)
Next Article:World issues in our own backyards.(MASTHEAD SYMPOSIUM)
Topics:



Related Articles
Media pass muster in campaign '96.(Editorial)
Wired, tired, or mired? (newspaper publications' adoption of Internet technology)
Editorials: not just for policy wonks.
Writings stand test of time. (Editor's Note).
A mother lode of ideas.(Editor's Note)
Turf: a threat, or just a little sport?(Editor's Note)(Editorial)
Keeping it all in the family.(Editor's Note)(Editorial)
Infected by science: international attention focuses on Oaxaca after GM corn found in all-natural fields.(genetically modified)
Expanding our membership is key to a thriving NCEW: straight talk from J.R. Labbe.(PRESIDENTS LETTER)(National Conference of Editorial Writers)
Lower grades make the grade.(Schools)(More students in elementary and middle schools excel on state tests, while area sophomores struggle to meet...

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles