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Superior Plans Expansion, Wins Toyota Contract.


To accommodate growing orders, Superior Industries International, Inc., Van Nuys, California, plans to double the size of its dedicated OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  aluminum suspension components manufacturing facility in Heber Springs, Arkansas Heber Springs is a city in Cleburne County, Arkansas, United States. The population was 6,432 at the 2000 census. The city is the county seat of Cleburne CountyGR6. , with a l50,000-sq-ft plant expansion, bringing the total facility to nearly 300,000-sq-ft.

"Automotive analysts estimate that OEM aluminum suspension and related underbody components could become a multi-billion dollar industry in a few years," said a company spokesman. "We agree, and have been aggressively positioning Superior to take advantage of this extraordinary opportunity."

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 a company spokesman, in 1998, Superior obtained exclusive rights to an advanced hybrid manufacturing technology that combines the design flexibility, light weight and cost advantages of casting with improved strength characteristics, an ideal combination for this application. Last year, it assembled a team of senior marketing and engineering executives that has been aggressively pursuing new orders. "Accordingly, the 142,000-sq-ft facility we purchased a year ago to house the operation already needs to be expanded," the spokesman said. "That's why we have decided to double the size of the new plant even before the facility is scheduled to go into production."

In other news, Superior has been awarded new and replacement aluminum wheel programs by Toyota Motor Manufacturing of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  that represent $28 million in annual revenue and mark a significant expansion of Superior's relationship with Toyota.

The programs include newly designed aluminum wheels for the 2002 Camry, as well as wheels for other Toyota vehicles Toyota vehicles, past and present, sold under the Toyota brand. Most were made by the Toyota Motor Corporation. Current and past production vehicles
  • Toyota 2000GT (1967-1970)
  • Toyota 4Runner (1984-present, known as the Toyota Hilux Surf in Japan)
 that will be manufactured in the U.S., Canada and Japan.

The contracts call for Superior to manufacture aluminum road wheels for four new Toyota of North America vehicle programs, as well as one new and one replacement Toyota of Japan vehicle program.

Superior, a permanent mold mold, name for certain multicellular organisms of the various classes of the kingdom Fungi, characteristically having bodies composed of a cottony mycelium. The colors of molds are caused by the spores, which are borne on the mycelium.  casting company, supplies aluminum wheels and other aluminum automotive components to Ford, General Motors, DaimlerChrysler, BMW BMW
 in full Bayerische Motoren Werke AG

German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s.
, Volkswagen, Audi, Rover, Toyota, Mazda, Mitsubishi, Nissan and Isuzu.
COPYRIGHT 2000 American Foundry Society, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Modern Casting
Date:Oct 1, 2000
Words:314
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