Superior Galleries Announces Additions to Sales Organization.

BEVERLY HILLS, Calif. -- Superior Galleries, Inc. (OTCBB:SPGR) announced today that effective December 1, 2004, Neil Berman and Louis Palafoutas have joined Superior as Director of Numismatics and Director of Internet Operations respectively.

Neil Berman, a seasoned numismatist with over 30 years' experience, is based in the metropolitan New York City area. Mr. Berman co-authored with Hans Schulman the Numismatic Literary Guild's award winning book on coin investments, "The Investor's Guide to United States Coins." He has been called as a numismatic expert to testify before the U.S. Congress on coin legislation and has been awarded the ANA's President's Pin for service. Mr. Berman's efforts will be focused on expanding Superior's presence on the East Coast through numismatic trading and the solicitation of auction consignments.

Louis Palafoutas, formerly the president of vintageroadshow.com, an Internet-based live auction company, will be directing Superior's Internet-based rare coin auction efforts. Mr. Palafoutas has been involved with e-commerce for many years and is a leading expert in Internet Live Auction technology. He has been using the eBay Live Auction platform since it was created. Mr. Palafoutas is a member of the National Auctioneers Association and the California State Auctioneers Association.

Silvano DiGenova, CEO of Superior, commented, "I am very pleased that both Neil and Louis have joined Superior. I believe that the combination of talent, experience and drive of both these individuals will enable us to continue the sales growth that we have experienced over the past two years. I am hopeful that Neil's presence in the New York City area will generate new trading and consignment opportunities for Superior. I anticipate that Louis' knowledge and experience in e-commerce for fine collectibles will both expand our presence and revenue from the highly strategic Internet distribution channel."

Superior Galleries, Inc. is a publicly traded company, acting as a dealer and auctioneer in rare coins and other fine collectibles. The firm markets its products through its prestigious location in Beverly Hills, California and the company's web site at sgbh.com.

Past sales performance may not be indicative of future results. No assurance is given that sales trends or our sales performance on behalf of consignors or customers will continue.

Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including express and implied statements concerning future revenues, income and results of operations. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that the expectations reflected in such forward looking statements will prove to have been correct. These forward-looking statements are subject to certain risks and uncertainties, including market and other conditions that may affect our ability to expand our auction and dealer activities and control our operating costs. The company's actual results could differ materially from those anticipated in the forward looking statements as a result of certain factors including sales levels, operating costs, distribution and competition trends, consumer preferences and other market factors.