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Super Producer, SWIZZ BEATZ, Unites with J Records for FULL SURFACE; Listening Session Planned for Entire Roster Including New Signings Bounty Killer, Keith Sweat and Big Tigger.

Entertainment Editors/Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 23, 2003

Twenty-four year old hit maker SWIZZ BEATZ Kasseem Dean (born September 17, 1978) better known by his stage name Swizz Beatz, is a New York-based American hip hop record producer/rapper of Puerto Rican & African American descent. He is founder of the Full Surface Records music label.  who has contributed to the sales of over 70 million units in the short span of five years has recently signed a new deal with J Records to form FULL SURFACE RECORDS and is gearing up for its first release with Cassidy. "Clive wants me to bring to J Records what Puffy brought to Arista arista (ä·riˑ·st . I am eager to get started."

SWIZZ swizz

Brit, NZ & S African informal a swindle or disappointment [origin unknown]
 exploded on the scene at the age of 19 producing DMX's hit single "Ruff Ryders Anthem" off his debut album It's Dark and Hell Is Hot. He went on to work extensively with DMX See DMX512.  with production on Flesh of My Flesh, The Great Depression, and Then There Was X contributing to over 12 million combined units sold. He also produced "Jigga" and "Money, Cash..." for Jay-Z which was instrumental in propelling Jay-Z's career to the next level.

SWIZZ plans to work that same magic with his new label, FULL SURFACE RECORDS. The label's debut artist, Cassidy, hails from Philadelphia. He has already garnered an incredible street buzz from the various rhyme battles against the undergrounds best emcees as well as luminaries such as Freeway (Roc-A-Fella). Cassidy is in the studio putting the finishing touches finishing touches finish npl the finishing touches → der letzte Schliff

finishing touches nplultimi ritocchi mpl 
 on his album which includes production by SWIZZ and Rocwilder as well as appearances by Ruff Ryders artists Eve and Jadakiss. "Cassidy offers the industry a young and fearless approach to hip hop hip-hop   or hip hop
1. A popular urban youth culture, closely associated with rap music and with the style and fashions of African-American inner-city residents.

2. Rap music.

. Not only can he battle with the best but he has uncanny songwriting ability." Swizz says.

Other artist on the label include multi-platinum recording star Keith Sweat Keith Crier (born July 22, 1961 in Harlem, New York), better known as Keith Sweat, is an American R&B/soul, singer-songwriter, record producer and a major contributor to the New jack swing era. , Big Tigger from BET "Rap City" fame and DJ for NYC's 105.1, Grammy-nominated reggae sensation Bounty Killer, R&B singer Mashonda; who has songwriting credits and can be found on the hooks of recordings like Eve's "Gotta Man" and Jay-Z's "Jigga," and the dirty south spokesman hailing from Atlanta, Yung Won.

In addition to launching the label, SWIZZ has been busy working on score and soundtracks for both film and television. He previously worked with award-winning Oliver Stone on Any Given Sunday and scored the high profile kung-fu inspired "Five Deadly Women" advertising episodes for Sprite. His latest score work includes work on the The Biker Boyz, Charlie's Angels 2, and Bad Boys 2.

A FULL SURFACE listening session is scheduled on Tuesday, February, 4th to playback tracks from the entire label roster. All artists are scheduled to appear.

For more information or to RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations.  to the listening session please contact TREMEDIA, Tresa Sanders at 845 426 3509 or email at
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Publication:Business Wire
Geographic Code:1USA
Date:Jan 23, 2003
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