Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart.SUPER CRUNCHERS: Why Thinking-by-Numbers Is the New Way to Be Smart IAN IAN Interactive Affiliate Network IAN i am nothing IAN Instrumentation & Automation News IAN Ianuarius (Latin: January) IAN Instituto Agronomico Nacional (Paraguay) IAN Incident Area Network AYERS Conventional wisdom dictates that experience and intuition intuition, in philosophy, way of knowing directly; immediate apprehension. The Greeks understood intuition to be the grasp of universal principles by the intelligence (nous), as distinguished from the fleeting impressions of the senses. are unfailingly valuable when it comes to making decisions. Ayers, an econometrician e·con·o·met·rics n. (used with a sing. verb) Application of mathematical and statistical techniques to economics in the study of problems, the analysis of data, and the development and testing of theories and models. and a lawyer, makes a case that may revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. that mind-set. We have entered an era in which decisions based on the analysis of data sets can produce far better results than decisions based on experience, he says. Companies use data-driven formulas, called super crunchers, to determine everything from who will buy their products (and for how much) to which baseball players have the most promise (without even seeing them play). Companies such as Google, auto-insurance agencies, airlines, and online dating sites have already begun to use super-cruncher technology. Ayers warns readers of the need to be vigilant in the face of such tactics and ponders the ethics, if not the efficacy, of super crunching. Bantam Bantam Former city and sultanate, Java. It was located at the western end of Java between the Java Sea and the Indian Ocean. In the early 16th century it became a powerful Muslim sultanate, which extended its control over parts of Sumatra and Borneo. , 2007, 260 p., hardcover, $25.00. [ILLUSTRATION OMITTED] |
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