Super Bowl Viewers Say Winning Ad is a Blockbuster.Viewers Rank Top Six Super Bowl Ads FLEMINGTON, N.J. -- Results of a national study conducted among 600 Super Bowl viewers last night revealed that the Blockbuster block·bust·er n. 1. Something, such as a film or book, that sustains widespread popularity and achieves enormous sales. 2. A high-explosive bomb used for demolition purposes. 3. ad was selected as the number one ad. To view the top six Super Bowl ads go to: www.mediacurves.com The study was conducted by HCD HCD Housing and Community Development HCD Hardware Configuration Definition (IBM mainframes) HCD Human Capacity Development HCD Health Care Delivery HCD Hockey Club Davos (Swiss Ice Hockey Club) Research during February 4-5, among a nationally representative sample of Americans over the age of 18. Each respondent In Equity practice, the party who answers a bill or other proceeding in equity. The party against whom an appeal or motion, an application for a court order, is instituted and who is required to answer in order to protect his or her interests. viewed six advertisements that were selected by a panel of advertising experts. The advertisements were placed in random order to eliminate order bias. They were evaluated based on five parameters including: * Breakthrough * Creativity * Memorability * Excitement * Involvement In addition, each advertisement was evaluated using an on-line automated response system to determine high and low points of interest. The data was used to create a metric with high scores indicating high advertising effectiveness. Responders were also asked questions regarding their perceptions of the ads. Among the panel of 10 experts were: Arthur J. Kover, Ph.D., former editor of the Journal of Advertising Research and Yale Management Fellow Stuart Kreisman, Emmy Award-winning writer/producer Jim Gaylord, former vice president of international marketing research, Fox Studios Christopher Borick, Ph.D., director, Muhlenberg College Muhlenberg College is a private liberal arts college located in Allentown, Pennsylvania, in the United States. Founded in 1848, Muhlenberg is historically affiliated with the Evangelical Lutheran Church in America, but maintains a religiously diverse student body. Institute of Public Opinion Larry Iaquinto, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , IHC IHC Immunohistochemistry IHC Intermountain Health Care IHC Inner Hair Cells IHC International Harvester Company IHC Internet Healthcare Coalition IHC Indian Head Cent IHC Interactive Health Communication IHC International Hurricane Center Group Steve Feinberg Stephen A. Feinberg (March 29, 1960 - ) is an American businessman active in the field of private equity. He is the founder and head of Cerberus Capital Management. Early life Feinberg was born in Spring Valley, New York, a relatively poor suburb of New York City. , creative director, The Seiden Agency Paul Brala. Ph.D., clinical psychologist Editors/Reporters: For more information on the Super Bowl ad testing, or to speak with Glenn Kessler, managing partner, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393. |
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