Super Bowl Food Survey Results Show Need for Restaurants to Expedite Ordering Process to Accomodate Peak Traffic.

SANTA CLARA, Calif. -- With the Super Bowl Just One Week Away, a New Survey From Jacent Technologies Measures Consumer Attitudes Towards Ordering Takeout During the Big Event

Jacent Technologies, the leading supplier of voice-ordering platforms for automating inbound telephone calls, today announced the results of its first annual State of Super Bowl Takeout Survey. The results, based on 151 respondents from a public web survey, highlighted the fact that restaurants should set processes in place to keep hold times short during peak events, and that the majority of consumers are receptive to using automated systems for ordering if it shortens the time they spend on hold.

"More pizzas will be sold on February 5 than any other day this year, so pizza restaurants should be prepared," said Trevor Stout, president and CEO of Jacent Technologies. "This survey was a way for us to show what we've been hearing from our customers. Consumers are becoming less apt to wait on hold, and are becoming increasingly comfortable using technology like automated ordering systems to place their orders and avoid long wait times."

Key findings of the survey include:

--55.3% of respondents were most likely to order pizza during the Super Bowl; 32.7% plan to order from local restaurants that offer takeout service; and, 10% plan to order from other venues.

--48.6% order for 3-6 people during the Super Bowl, while 28.8% order for 7-12 people, and 17.8% expect to order for 1-2 people. Only 4.8% expect to order for 13 or more.

--46% of respondents are willing to wait on hold for two minutes or less; 38.7% of respondents are willing to wait for 3-5 minutes; and 10% of respondents will wait for 6-10 minutes. A number of respondents, 5.3%, are unwilling to wait on hold for any length of time.

--56% of respondents would use an automated ordering system instead of waiting on hold; while 30.7% will consider using an automated system to help shorten their wait time. Only 13.3% said they would not use an automated ordering system.

"Since putting in the Jacent Voice Center, we have been able to enter an order much faster through the POS system," said Glenn Barker, a Round Table Pizza franchisee in California. "In the past, we have handled increased call volume at peak times such as Super Bowl Sunday by throwing more people at the problem, but this system eliminates that. Plus, we've been able to improve our level of customer service dramatically."

About Jacent Voice Center

Jacent Voice Center is a complete call business management system designed to be both expandable and inexpensive to deploy. The system allows managers to take complete control over their phone sales operations and minimize costly lost calls. Voice Center handles all of the call business needs and expands to add powerful additional modules that enhance and improve the entire scope of phone sales operations.

About Jacent Technologies

Jacent Technologies is the expert in enhancing enterprise inbound phone sales operations. Jacent Voice Center was developed exclusively for this purpose, and is currently empowering businesses to increase revenue and customer satisfaction through the speech automation of takeout and delivery orders in the restaurant industry. Current customers include a large percentage of Pizza Hut, Domino's Pizza and Round Table restaurants. For more information, visit www.jacent.com http://www.jacent.com/ or call 408-327-9100.