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SunnComm Technologies Partners with DCA Inc. -- Enables Worldwide Deployment of MediaMax CD3 Technology.


Business Editors & High-Tech Writers

PHOENIX--(BUSINESS WIRE)--Dec. 20, 2002

SunnComm Releases its MediaMax(TM) CD Enhancement and Protection

Technologies Into DCA-Equipped Manufacturing Facilities Worldwide

SunnComm Technologies Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
:STEH) today announced a strategic partnership with DCA (1) (Document Content Architecture) IBM file formats for text documents. DCA/RFT (Revisable-Form Text) is the primary format and can be edited. DCA/FFT (Final-Form Text) has been formatted for a particular output device and cannot be changed.  Inc., the industry leader in optical disc signal processing See DSP. . The partnership between the two companies will enable an expeditious ex·pe·di·tious  
adj.
Acting or done with speed and efficiency. See Synonyms at fast1.



ex
 worldwide rollout of SunnComm's newest proprietary compact disc enhancement and copy-control system known as MediaMax(TM) CD-3 Technology.

The MediaMax suite of products will be available to every manufacturing plant hosting a DCA Mastering Interface System (MIS V6.42) signal processor. This partnership enables SunnComm and DCA to begin fulfilling a multitude of requests from the CD manufacturing industry to deploy the latest version of SunnComm's new MediaMax Technology without delay.

MediaMax CD-3 is a collection of technologies that provides copy control for CD/DVD audio discs while simultaneously enhancing and expanding the consumer's experience. MediaMax CD-3 is tightly integrated with Microsoft's (Nasdaq:MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
) Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows.  Platform and the Digital Rights Management capabilities associated with the latest Windows Media Platforms.

When a consumer puts a SunnComm CD in a computer's CD-ROM drive A device that holds and reads CD-ROM discs. CD-ROM drives generally also play audio CD discs by sending analog sound to the sound card via a 4-pin cable. For specifications of 10x, 20x, etc. drives, see CD-ROM drives. See CD-ROM, CD-ROM changer, CD-ROM server and CD-ROM audio cable. , the computer can read and play the protected Windows Media Audio See Windows Media formats.  files through SunnComm's proprietary, multimedia user interface but they will not be able to copy songs directly from the CD's main audio tracks. Instead, a second set of music files, also located on the disc itself, can be legally copied from the CD by the user and enjoyed on the user's personal computer or shared with friends for a limited period of time or number of plays using SunnComm's PromoPlay(TM) technology. However, those same music tracks cannot be sent through standard e-mail or made available to file-sharing services such as KaZaA or Morpheus.

SunnComm's chief technology officer, Eric Vandewater said, "The SunnComm development team has made tremendous progress working directly with the DCA's engineering staff who have `gone the extra mile' in helping us shepherd our product into the manufacturing environment."

Doug Carson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and chairman for DCA Inc. commented, "One of our main goals at DCA is to provide world class signal processing systems to the optical disc manufacturing industry and to produce leading-edge technology to support the needs of the marketplace. SunnComm's MediaMax CD-3 Technology brings a new level of stability, robustness, content enhancement and security to audio CD's. SunnComm is the first copy protection and enhancement process to offer a complete security system for digital audio on optical media from the point of creation, to the manufacturing of the final product, by using DCA's Optisend(TM) electronic transfer application."

Carson continued, "To further reduce rampant CD piracy, it is critical to utilize technology which additionally enables the music industry to protect its digital content until the album's release date. Optisend is specifically designed for shipping and receiving media destined des·tine  
tr.v. des·tined, des·tin·ing, des·tines
1. To determine beforehand; preordain: a foolish scheme destined to fail; a film destined to become a classic.

2.
 for optical disc replication in a convenient, low cost, fast, secure and easy-to-use way. We are thrilled to be partnering with SunnComm and to be able to provide the music industry with an end-to-end security system upon which they can rely."

SunnComm's chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
, William H. Whitmore Jr. said, "Feedback from the music industry on our MediaMax product suite has been overwhelmingly supportive. Implementing our technology into the manufacturing environment is our final step prior to concluding our first major record company contract. We are happy to report the process is on track and note that DCA has been a critical partner in accomplishing this important step. As an additional security feature, SunnComm will also be employing DCA's new Optisend technology to securely transmit encoder-ready content to manufacturing plants worldwide. This will be one of several methodologies utilized to secure the work-flow process of each album produced with MediaMax technology."

About SunnComm Technologies Inc.

SunnComm Technologies Inc. is a leader in digital content enhancement and security technology for optical media with its MediaMax and CD3 suite of products. SunnComm's copy-constraint technology was commercially released by Music City records in 2001 and became America's first copy-protected audio CD. SunnComm's MediaMax(TM) CD3(TM) Suite of Digital Content Enhancement technologies is built upon the Microsoft Windows See Windows.

(operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then.
 Media 9 Series Digital Media Platform.

MediaMax, Digital Content Cloaking Technology, DC2, PromoPlay and SunnComm are registered and/or trademarks of SunnComm Technologies Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

For more detailed information about the company, its vision or philosophy, personnel, partners, and customers, please visit the company's Web site at http://www.sunncomm.com.

About DCA Inc.

DCA Inc., formerly Doug Carson & Associates, (www.dcainc.com) is the industry leading provider of world class signal processing technology. Since 1988, CD and DVD manufacturers worldwide have relied on DCA's pre-mastering, mastering and verification products for optical discs, including copy protected discs. DCA's products include MIS (Mastering Interface System), SVS SVS - OS/VS2 + (Signal Verification System), INMS INMS Institute for National Measurement Standards (Canada)
INMS Integrated Network Management System
INMS Ion and Neutral Mass Spectrometer (instrument on Cassini orbiter, NASA) 
 (Integrated Network Mastering System) and the most recent development -- Optisend which is an electronic alternative to standard courier based methods of shipping and receiving digital media. DCA has also been responsible for the signal processing of many special formats for the optical disc industry, including Xbox game console by Microsoft.

Optisend provides a complete solution for secure electronic transfer of CD and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 content over the Internet, third party or private networks. Optisend provides a simple, quick and secure means of digital transfer. It is a cost effective way to avoid the expenses of shipping content while affording the user an advantage over competitors by shortening turn-around time

Statements contained in this release, which are not historical facts, may be considered "forward-looking statements" under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Forward-looking statements are based on current expectations and the current economic environment.

We caution the reader that such forward-looking statements are not guarantees of future performance. Unknown risk, uncertainties as well as other uncontrollable or unknown factors could cause actual results to materially differ from the results, performance, or expectations expressed or implied by such forward-looking statements.

Copyright 2002, DCA Inc. and SunnComm Technologies Inc. All rights reserved. MIS and Optisend are trademarks of DCA Inc. All other trademarks or registered trademarks are the property of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 20, 2002
Words:1041
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