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SunnComm Signs Agreement for Potential Use of Its MediaMax CD Content Management and Enhancement Technology by Universal Music Group.


PHOENIX -- SunnComm International, Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
: SCMI SCMI Southern California Marine Institute (Terminal Island, CA)
SCMI Supply Chain Management Institute
SCMI South Carolina Military Institute
), the developer of MediaMax(TM), the most widely used and commercially accepted audio CD copy management and enhancement technology in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , announced today that is has entered into an agreement with Universal Music Group (UMG UMG Universal Music Group
UMG Universidad Mariano Gálvez de Guatemala (Mariano Galvez University of Guatemala)
UMG Upgraded Metallurgical Grade (silicon)
UMG Unlicensed Medical Graduate
) (Paris Bourse Paris Bourse

National stock market of France.
: EX FP; NYSE NYSE

See: New York Stock Exchange
:V), whereby the world's largest music company may choose at some point to elect the use of its MediaMax technology. SunnComm will receive a royalty from UMG should the company decide to use the technology. MediaMax(TM) is one of several technologies currently under review by UMG.

"We are delighted by our relationship with Universal. Today, MediaMax is the undisputed leader of CD copy management and enhancement technology in America. Our latest version of MediaMax, Version 5, puts us one step further ahead of our competition and another major step closer to becoming the world standard for audio CD copy management and enhancement," stated SunnComm president Peter H. Jacobs.

One out of every three music CDs purchased last year were pirated products, according to IFPI IFPI International Federation of the Phonographic Industries
IFPI International Federation of Pirates Interests
IFPI Indiana Fiscal Policy Institute
IFPI Intrinsic Fabry-Perot Interferometer
IFPI Imaging Fabry-Perot Interferometer
 (http://www.ifpi.org/site-content/library/piracy2004.pdf). This is a huge number considering that there were well over 2.4 billion audio CDs sold worldwide in 2003. Meanwhile, recordable CDs outsold out·sold  
v.
Past tense and past participle of outsell.
 prerecorded pre·re·cord  
tr.v. pre·re·cord·ed, pre·re·cord·ing, pre·re·cords
To record (a television program, for example) at an earlier time for later presentation or use.

Adj. 1.
 music CDs by more than 2 to 1. Huge song-swapping services which trade in pirated music such as KaZaa have reported as many as 218 million users. SunnComm and its record label customers believe that the use of MediaMax can help stem the casual and illegal copying of recorded CD music.

The current Version 5.0 of MediaMax is state-of-the-art technology which features SunnComm's proprietary and cutting edge On-the-Fly Technology(TM). This cutting edge new feature provides the consumer with a legal method of making licensed duplicate copies of the CD music they purchase without the record label needing to include a 2nd set of songs on the CD in a protected format. Whenever the consumer requests, the selected songs are encoded straight from the original CD Redbook audio to a protected DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
 format that can be saved directly to the computer's hard drive. MediaMax also includes SecureBurn(TM) - SunnComm's extraordinary new technology which inhibits copying a copy of a MediaMax CD.

SunnComm's content authoring tool, "Sunny," provides an easy and inexpensive way for labels to add an extraordinary amount of bonus content to the audio CD for the music fan to enjoy while still retaining the ability to store the maximum audio content on the CD. Record labels can include such features as music videos, links promoting a label's current and catalog releases, information detailing an artist's personal appearances for the year, artist merchandise, and other artist endorsed products. Additionally, MediaMax provides music labels with the capability to display and print out approved bonus content such as CD art, posters, artist photos, lyrics, and press kits.

Millions of SunnComm revenue-producing commercial MediaMax CDs have been produced and sold to date in the United States based on SunnComm's licensing agreements with over 25 labels. SunnComm has been privileged to have its MediaMax technology integrated on Gold- and Platinum-Certified releases including a #1 selling CD on the Billboard Top 200. Although Universal is under no obligation to use MediaMax technology, this worldwide licensing agreement creates the framework and paves the way for the record giant to utilize MediaMax as they see fit.

Artie Ripp, special entertainment industry consultant to SunnComm and to SunnComm's exclusive marketing arm, QuietTiger, Inc. (OTC:QTIG) (www.quiettiger.com) was responsible for bringing SunnComm to UMG and for negotiating the agreement.

ABOUT SUNNCOMM INTERNATIONAL

SunnComm International Inc. (OTC:SCMI) copy management and protection technology was first commercially released by Nashville's Music City records in 2001. The album, "Charley Pride - A Tribute to Jim Reeves," became the first commercial dual-session, copy-managed CD in America. SunnComm also became the first company to commercially release a content-protected audio CD utilizing an early version of the Windows Media Data Session Toolkit.

(http://www.microsoft.com/presspass/press/2003/jan03/ 01-20SessionToolkitPR.asp) (Due to its length, this URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

In just four years, SunnComm has become the leader in CD copy and content management, and enhancement technology for audio compact disc media with its MediaMax suite of products, which has been successfully implemented on some of today's best selling music including Velvet Revolver on RCA See RCA connector and video/TV history. , which reached the #1 spot on Billboard's Top 200 Album Chart in addition to other gold and platinum best-selling releases. MediaMax is currently the only copy management and enhancement technology that is currently utilized in the United States.

SunnComm's MediaMax suite of digital content enhancement technologies are created by integrating the Company's own proprietary technology with the Microsoft (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
) Windows Media 9 and 10 Series media player, but still operates on both Apple NASDAQ: AAPL AAPL Apple Computer, Inc. (stock symbol)
AAPL American Association of Professional Landmen
AAPL American Academy of Psychiatry and the Law
AAPL Advance Audiovisual Presentation Limited
AAPL Advocates for Arkansas Public Libraries
) and Microsoft Windows-based systems. For more detailed information about the company, its vision or philosophy, personnel, partners, and customers, please visit the company's Web site at (http://www.sunncomm.com) or call the Company directly at (602) 267-7500.

This news release contains predictions, projections and other statements about the future that are intended to be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of l995 (collectively, "forward-looking statements"). Forward-looking statements relate to various aspects of the Company's operations and strategies, including but not limited to the effects of having experienced significant losses in the past and the risk that the Company may incur losses in the future; the Company's limited liquidity and significant indebtedness; its sales forecasts for future periods not being attained and the risk that the Company will not conclude additional revenue-generating license agreements covering its content protection and enhancement technologies; the Company's marketing, product development, acquisition investments, licensing and other strategies not being successful; possible future issuances of debt or equity securities; the possible incurrence of significant patent litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 expenses or adverse legal determinations that find our patents not to be valid; new business development and industry trends; the possible need to raise additional capital in order to meet the Company's obligations and most other statements that are not historical in nature. Important factors that could cause actual results to differ materially from those described in the forward-looking statements are described in cautionary statements included in this news release. In assessing forward-looking statements, readers are urged to consider carefully these cautionary statements. Forward-looking statements speak only as of the date of this news release, and the Company disclaims any obligations to update such statements.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 13, 2005
Words:1093
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