SunnComm Forecasts That Its MediaMax CD Copy Management Technology Will Be Applied to More Than 145,000,000 Audio CDs This Year.PHOENIX -- The Company is Deriving These Minimum Projections from Currently Active Strategic Partners Only SunnComm International, Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :SCMI SCMI Southern California Marine Institute (Terminal Island, CA) SCMI Supply Chain Management Institute SCMI South Carolina Military Institute ), the developer of MediaMax(TM), the most widely used and commercially accepted audio CD copy management and enhancement technology in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , has released what it considers to be a conservative forecast for this year. The projections are based on feedback received from more than 25 record labels throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. that have already implemented SunnComm's MediaMax technology on hundreds of commercial, promotional and pre-released CD titles. "While these numbers represent more than a ten-fold increase over our 2004 production quantities, they only embody projections associated with SunnComm's current active strategic partners," observes Scott Stoegbauer, VP of Sales & Marketing at SunnComm's exclusive marketing arm, QuietTiger (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :QTIG). "Incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. sales could add to these figures should several of the recently-signed, newer record company licensing agreements become actualized ac·tu·al·ize v. ac·tu·al·ized, ac·tu·al·iz·ing, ac·tu·al·iz·es v.tr. 1. To realize in action or make real: "More flexible life patterns could . . . . Production associated with the newest agreements will probably start as promotions and pre-releases, just as with past agreements, but I have no doubt that SunnComm will be adding MediaMax to many commercial releases originating from our newest major record label customers well before the end of this year." "When MediaMax is added to a new CD release," says Peter H. Jacobs, SunnComm's President, "rampant casual copying is significantly reduced and more CDs are sold. Because MediaMax costs major record labels less then $0.05 per manufactured CD, its application onto audio CDs not only pays for itself, but creates additional profit for the record label as well. Consumers love MediaMax because of the expanded bonus/entertainment features found on the CD when buyers put their MediaMax disc into a PC or Mac." Adam Gervin, VP of Marketing for Macrovision, one of SunnComm's competitors employing content protection mostly in Europe and other overseas markets (Nasdaq:MVSN MVSN Milizia Volontaria per la Sicurezza Nazionale (Italy) ), was recently quoted in The Register as saying, "...I can tell you that 2005 will be the year when the entire music industry in the US moves to CD copy protection. It will be a watershed year because there is just too much pressure to protect content." (http://www.theregister.co.uk/2005/01/13/macrovision_drm/) Jacobs, agrees, "Our technological priorities this year are to ensure that we have the production capabilities, customer service, and infrastructure in place to accommodate the tremendous growth that I feel is ahead. Another major goal will be to achieve fully authorized compatibility between Apple's iPod and MediaMax, sooner as opposed to later this year." Jacobs continues, "Also, later this quarter, SunnComm plans to broaden its current MediaMax applications to DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. as well as downloaded audio and video content burned to a CD or DVD. New partnerships will be formed which we believe will accelerate the introduction of these new applications into the marketplace." Last year, SunnComm's MediaMax technology was included on more than 10 million CDs comprising nearly 100% of all copy-managed CDs in the US. They have consistently been first to market with innovative security and enhancement solutions and have signed worldwide agreements with most of the major record labels. SunnComm earns royalties for every CD that contains its MediaMax technology. ABOUT SUNNCOMM In just five years, SunnComm International Inc. (OTC:SCMI) has become the leader in digital content enhancement and security technology for audio compact disc media. 2004 was a year of milestones for SunnComm including Anthony Hamilton's "MediaMax'd" CD "Comin' From Where I'm From" recently achieving platinum status. Earlier this year, Velvet Revolver's "Contraband contraband, in international law, goods necessary or useful in the prosecution of war that a belligerent may lawfully seize from a neutral who is attempting to deliver them to the enemy. " CD reached the #1 spot on Billboard's Top 200 Album Chart becoming the world's first number one CD to include content management. "Contraband" has achieved double-platinum status by selling more than 2 million units. Additionally, SunnComm's technology has appeared on many other best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best albums in 2004, some of which have gone gold. Last year ended with MediaMax implemented on more than 75 commercially released CD titles across 25 record labels generating over 10 million CDs, making it the U.S. market leader in copy control and enhancement technology. MediaMax is state-of-the-art technology which features SunnComm's proprietary On-the-Fly Technology(TM) - giving the consumer a legal method of making licensed duplicate copies of the CD music they purchase without the record label needing to include a 2nd set of songs on the CD in a protected format. MediaMax also includes SecureBurn(TM) - SunnComm's extraordinary new technology that inhibits copying a copy of a MediaMax CD. MediaMax is mastered directly on the audio CD and is accessible using a personal computer. SunnComm was the first company to commercially release a content-protected audio CD utilizing an early version of the Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. Media Data Session Toolkit, and was the first company in America to commercially release a copy-managed audio CD (www.microsoft.com/ presspass/press/2003/jan03/01-20SessionToolkitPR.asp). (Due to its length, this URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. may need to be copied/pasted into your Internet browser's address field.Remove the extra space if one exists.) Bonus features include on-board On board usually means to be traveling on some vehicle. For example, Baby On Board. Compare with overboard. Metaphorically, the term on-board is often used to refer to some piece of technology that is integrated in a moving vehicle, for example: MediaMax CD3, MediaMax Technology, On-the-Fly Technology, PromoPlay, TuneShare, MusicMail, Secure Burn and SunnComm are registered and/or trademarks of SunnComm International, Inc., in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. This news release contains predictions, projections and other statements about the future that are intended to be "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of l995 (collectively, "forward-looking statements"). Forward-looking statements relate to various aspects of the Company's operations and strategies, including but not limited to the effects of having experienced significant losses in the past and the risk that the Company may incur losses in the future; the Company's limited liquidity and significant indebtedness; its sales forecasts Sales forecast A key input to a firm's financial planning process. External sales forecasts are based on historical experience, statistical analysis, and consideration of various macroeconomic factors. for future periods not being attained and the risk that the Company will not conclude additional revenue-generating license agreements covering its content protection and enhancement technologies; the Company's marketing, product development, acquisition investments, licensing and other strategies not being successful; possible future issuances of debt or equity securities; the possible incurrence of significant patent litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. expenses or adverse legal determinations that find our patents not to be valid; new business development and industry trends; the possible need to raise additional capital in order to meet the Company's obligations and most other statements that are not historical in nature. Important factors that could cause actual results to differ materially from those described in the forward-looking statements are described in cautionary statements included in this news release. In assessing forward-looking statements, readers are urged to consider carefully these cautionary statements. Forward-looking statements speak only as of the date of this news release, and the Company disclaims any obligations to update such statements. |
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