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SunnComm's MediaMax Copy Management Technology is Included On a Record 10 Million CDs in North America.


PHOENIX -- In 2004, MediaMax(TM) Was Used Almost Every Time a Record Company Commercially Released a Copy Managed Audio CD in America

SunnComm International, Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
: SCMI SCMI Southern California Marine Institute (Terminal Island, CA)
SCMI Supply Chain Management Institute
SCMI South Carolina Military Institute
), the U.S. leader in digital content security and enhancement for optical media, announced today that it has eclipsed 10 million CDs featuring its MediaMax copy management and enhancement suite of products. More than 25 record labels with 75 commercial releases throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  used SunnComm's MediaMax technology last year. SunnComm's president, Peter H. Jacobs, says, "Our growth in sales in 2004 represents more than a 50-fold increase over our previous year. Record companies using our MediaMax technology get the CD content protection they need while consumers are treated to value-added MediaMax features they've never before experienced on a CD." Jacobs concludes, "SunnComm dominates our market space in North America by listening carefully to our record label partners and to the people who buy the music. SunnComm adapts, and adapts very quickly." SunnComm earns royalties for every CD that integrates its MediaMax technology.

The company has consistently been "first to market" with digital security and enhancement solutions that work. SunnComm has signed agreements with 3 of the 4 major record labels, including Sony BMG Sony BMG Music Entertainment, Inc. is the result of a 50/50 joint venture between Sony Music Entertainment (part of Sony) and BMG Entertainment (part of Bertelsmann) completed on August 5, 2004. , (www.sonybmg.com) EMI (ElectroMagnetic Interference) An electrical disturbance in a system due to natural phenomena, low-frequency waves from electromechanical devices or high-frequency waves (RFI) from chips and other electronic devices. Allowable limits are governed by the FCC. , (www.emigroup.com) and, most recently announced, the 5 year agreement with Universal Music Group (www.umusic.com). SunnComm also has reseller agreements or works closely with the world's largest CD manufacturing facilities including Sonopress LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 (www.sonopress.com), Cinram (www.cinram.com) Sony DADC DADC Denver Automotive & Diesel College
DADC Digital Audio Disc Corporation
DADC Digital Air Data Computer
DADC destination area distribution center (US Postal Service; fee for bulk mail) 
 (www.sonydadc.com), and Music City Optical Media, Inc. (www.mcominc.com).

Also today, SunnComm announces that 101 Distribution, LLC (www.101distribution.com) entered into a licensing and reseller agreement for the use of MediaMax CD content management and enhancement technology. Under the terms of the agreement, the music distribution and production company will use the newest version of MediaMax technology for many of the independent artists that it represents. As with all past SunnComm revenue agreements, there are no minimum usage requirements beyond those that determine per-disc manufacturing royalties.

Scott Stoegbauer, VP Sales & Marketing at QuietTiger (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
: QTIG), SunnComm's exclusive marketing arm, points out, "The licensing agreement we just signed with 101 Distribution is the same type of arrangement we've had with every independent and major record label to date. Even though no minimum usage is called for in the agreement, our customer experience proves that MediaMax technology works and has the potential of generating substantial incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 revenue by minimizing sales drop-off. Once our record label customer experiences that result first-hand, they enthusiastically embrace the technology." He continued, "The labels become more and more committed to the technology as sales increase and consumer acceptance is demonstrated by the minimal number of customer complaints."

SunnComm's entertainment industry consultant, Artie Ripp points out, "Of the 10,000,000 + MediaMax CDs produced, none were the result of any record label's contractual obligation to a minimum use of MediaMax technology under the terms of their SunnComm license agreement. SunnComm further solidifies these strategic relationships by fulfilling each record label's particular MediaMax design and production needs immediately after entering into a license agreement. In every instance where a record label and SunnComm have entered into a license agreement, SunnComm has consistently exceeded expectations related to design, production, quality assurance, and timely delivery of a finished product."

ABOUT 101 DISTRIBUTION

Founded by musicians for musicians, 101 Distribution began shipping orders of independent music titles to major and independent music retail stores in November of 2001 providing a solution that nationally markets and physically distributes independent music. The national distribution of independent music is a fragmented market encumbered Encumbered

A property owned by one party on which a second party reserves the right to make a valid claim, e.g., a bank's holding of a home mortgage encumbers property.
 by major record label domination of conventional retail. 101 eliminates the administrative burden for record stores who seek to qualify independent music for shelf placement while providing every level of musician with an opportunity for national distribution.

101 Distribution is a group that serves independent artists while fulfilling the needs of music retailers who want to increase foot traffic into their stores. 101 creates value for musicians by providing them with more sales profits and a flexible and fully integrated environment where they can start, develop and progress their careers and distribution potential. 101 Distribution is a global network that exists to empower independent artists and labels by providing a direct channel into major and independent music retail. 101 artists have access to a menu of retail promotion programs designed to compliment existing marketing efforts for local, regional, or national campaigns.

ABOUT SUNNCOMM

SunnComm International Inc. (OTC: SCMI) has become the leader in digital content enhancement and security technology for audio compact disc media since it launched America's first commercial copy managed CD in 2001. Three years and 4 MediaMax versions later, 2004 has been a year of milestones for SunnComm including Anthony Hamilton's "MediaMax'd" CD "Comin' From Where I'm From" achieving platinum status. Velvet Revolver's "Contraband contraband, in international law, goods necessary or useful in the prosecution of war that a belligerent may lawfully seize from a neutral who is attempting to deliver them to the enemy. " CD reached the #1 spot on Billboard's Top 200 Album Chart becoming the world's first #1 CD to include content management. "Contraband" achieved double-platinum status by selling more than 2 million units. Additionally, SunnComm's technology has appeared on many other best-selling albums in 2004, some of which have gone gold. 2004 ended with MediaMax being implemented on more than 75 commercially released CD titles, giving SunnComm nearly 100% of the American marketplace in copy control and enhancement technology.

MediaMax is state-of-the-art technology which features SunnComm's proprietary On-the-Fly Technology(TM) - giving the consumer a legal method of making licensed duplicate copies of the CD music they purchase without the record label needing to include a 2nd set of songs on the CD in a protected format. MediaMax also includes SecureBurn(TM) - SunnComm's extraordinary new technology that inhibits copying a copy of a MediaMax CD.

MediaMax is mastered directly on the audio CD and is accessible using a personal computer. SunnComm was the first company to commercially release a content-protected audio CD utilizing an early version of the Microsoft Windows See Windows.

(operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then.
 Media Data Session Toolkit. (www.microsoft.com/presspass/press/2003/jan03/ 01-20SessionToolkitPR.asp). (Due to the length of this URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
, it may be necessary to copy and paste To copy files from one location to another or to copy text and images from one document to another. All modern operating systems and applications have a copy and paste capability that is typically selected from an Edit menu. See cut and paste and Win Copy between windows.  this hyperlink into your Internet browser's URL address field.) Bonus features include on-board press kits, artist-related promotions, videos, song lyrics, artist bio page, photo gallery, web links and tune-sharing capability through SunnComm's MusicMail(TM) functionality. SunnComm's MediaMax suite of digital content enhancement technologies are created by integrating the Company's own proprietary technology with the Microsoft (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
 - News) Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows.  9 and 10 Series media players, while maintaining inter-operability for both Apple (NASDAQ: AAPL AAPL Apple Computer, Inc. (stock symbol)
AAPL American Association of Professional Landmen
AAPL American Academy of Psychiatry and the Law
AAPL Advance Audiovisual Presentation Limited
AAPL Advocates for Arkansas Public Libraries
 - News) and Microsoft Windows-based systems.

For more detailed information about the company, its vision or philosophy, personnel, partners, and customers, please visit the company's Web site at www.sunncomm.com, or call the Company directly at (602) 267-7500.

MediaMax CD3, On-the-Fly Technology, PromoPlay, TuneShare, MusicMail, Secure Burn and SunnComm are registered and/or trademarks of SunnComm International, Inc., in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

This news release contains predictions, projections and other statements about the future that are intended to be "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of l995 (collectively, "forward-looking statements"). Forward-looking statements relate to various aspects of the Company's operations and strategies, including but not limited to the effects of having experienced significant losses in the past and the risk that the Company may incur losses in the future; the Company's limited liquidity and significant indebtedness; its sales forecasts for future periods not being attained and the risk that the Company will not conclude additional revenue-generating license agreements covering its content protection and enhancement technologies; the Company's marketing, product development, acquisition investments, licensing and other strategies not being successful; possible future issuances of debt or equity securities; the possible incurrence of significant patent litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 expenses or adverse legal determinations that find our patents not to be valid; new business development and industry trends; the possible need to raise additional capital in order to meet the Company's obligations and most other statements that are not historical in nature. Important factors that could cause actual results to differ materially from those described in the forward-looking statements are described in cautionary statements included in this news release. In assessing forward-looking statements, readers are urged to consider carefully these cautionary statements. Forward-looking statements speak only as of the date of this news release, and the Company disclaims any obligations to update such statements.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 18, 2005
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