SunnComm's MediaMax CD Copy Protection Earns Microsoft's 'Designed for Windows' Logo Certification.PHOENIX -- MediaMax(TM), America's largest selling audio content protection technology, receives Microsoft's "Designed for Windows" certification and logo. SunnComm (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). : SCMI SCMI Southern California Marine Institute (Terminal Island, CA) SCMI Supply Chain Management Institute SCMI South Carolina Military Institute ), the U.S. leader in the protection and enhancement of digital content on audio CDs, announced today that its technology called MediaMax has been certified by Microsoft(R) Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ) as a "Designed for Windows" approved product. The software was submitted to the Windows Quality Online Services team and passed the (http://www.microsoft.com/whdc/winlogo/default.mspx) compatibility testing Compatibility testing, part of software non-functional tests, is testing conducted on the application to evaluate the application's compatibility with the computing environment. to earn the certification and listing on Microsoft's Windows Catalog web site. (http://www.microsoft.com/windows/catalog/ default.aspx?subID=22&xslt=search&qu=mediamax&scope=1&btnSearch=Go (Due to the length of this URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. , it may be necessary to copy and paste To copy files from one location to another or to copy text and images from one document to another. All modern operating systems and applications have a copy and paste capability that is typically selected from an Edit menu. See cut and paste and Win Copy between windows. this hyperlink into your Internet browser's URL address field.) "As America's only commercially available copy protection and enhancement technology for audio compact discs, it's only fitting that SunnComm becomes the first vendor in our market space to achieve the 'Designed for Windows' logo approval," says Peter Jacobs Peter Jacobs (born February 27 1973) is a professional lacrosse player. Jacobs graduated from Johns Hopkins University in Baltimore, MD in 1995. In his senior year, he was team captain of the Blue Jays was named first-team All-American in 1995 and lead his team to the Final Four. , SunnComm's president. "We moved through the rigorous certification process with the full support and direction of top executives from several of our current major record label partners. Microsoft certification A series of programs that provide certification of competency in Microsoft products. Administered throughout the world at Microsoft centers as well as colleges and universities, the certification exams consist of both core topics and elective material. was an essential component for several prospective record label customers. I believe this landmark achievement moves SunnComm, along with our MediaMax marketing partner, QuietTiger, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :QTIG) closer to finalizing several significant opportunities." Microsoft offers the Windows certification and logo program to help customers identify software and components that have been tested and certified to meet the high standards required for the "Designed for Windows" logo. These standards ensure products will not interfere with other system components and offer stability and proper functionality in all Windows configurations worldwide, now and in the future. The "Designed for Windows" logo is the most effective way for customers to identify products that work well with Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. . Eric Vandewater, chief technology officer at SunnComm commented, "We remain committed to maintaining tight integration with current and future Microsoft products. We will diligently continue to support industry certification initiatives as we believe that doing so will protect our strategic partners' investment in the MediaMax technology." SunnComm's MediaMax suite of products delivers security for digital CD audio along with an enhanced consumer experience that provides additional bonus content and value-added features available in a user-friendly multi-media session. MediaMax is mastered directly on the audio CD and accessible using a personal computer. Bonus features can include on-board press kits, artist-related promotions, videos, song lyrics, artist bio page, photo gallery, web links and tune-sharing capability through SunnComm's MusicMail(TM) functionality. MusicMail or TuneShare is an interface for the legal authorized sharing of selected song tracks with friends & family for a pre-determined number of days or plays. CD buyers can share music legitimately without illegal file sharing networks and without tying up their email system with huge files. This is a powerful word-of-mouth marketing tool for the record labels. Statistical reports associated with forwarded MusicMail files are available to SunnComm's record label customers, for marketing purposes, on a 24/7/365 basis. One out of every three music CDs purchased last year were pirated products, according to the IFPI IFPI International Federation of the Phonographic Industries IFPI International Federation of Pirates Interests IFPI Indiana Fiscal Policy Institute IFPI Intrinsic Fabry-Perot Interferometer IFPI Imaging Fabry-Perot Interferometer (http://www.ifpi.org/site-content/library/piracy2004.pdf). This is a huge number considering that there were well over 2.4 billion audio CDs sold worldwide in 2003 representing $32 billion in revenue. Meanwhile, recordable CDs outsold out·sold v. Past tense and past participle of outsell. prerecorded pre·re·cord tr.v. pre·re·cord·ed, pre·re·cord·ing, pre·re·cords To record (a television program, for example) at an earlier time for later presentation or use. Adj. 1. music CDs by more than 2 to 1. Huge song-swapping services, which trade in pirated music such as KaZaa, have reported as many as 218 million users. SunnComm and its record label customers believe that the use of MediaMax helps stem the casual and illegal copying of recorded CD music. SunnComm receives a royalty every time a commercial CD uses its MediaMax technology. ABOUT SUNNCOMM SunnComm International Inc. (OTC: SCMI) copy management and protection technology was first commercially released by Nashville's Music City records in 2001. The album, "Charley Pride - A Tribute to Jim Reeves," became the first commercial dual-session, copy-managed CD in America. SunnComm also became the first company to commercially release a content-protected audio CD utilizing an early version of the Windows Media Data Session Toolkit. (http://www.microsoft.com/presspass/press/2003/ jan03/01-20SessionToolkitPR.asp)(Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field.) In just four years, SunnComm has become the leader in digital content enhancement and security technology for audio compact disc media with its MediaMax suite of products. MediaMax has been successfully implemented on some of today's best selling music including Velvet Revolver, which reached the #1 spot on Billboard's Top 200 Album Chart in addition to other gold and platinum best-selling releases. MediaMax has been used by 25 record labels on more than 60 commercial releases generating over 6,000,000 copy managed CDs. SunnComm's MediaMax suite of digital content enhancement technologies are created by integrating the Company's own proprietary technology with the Microsoft (NASDAQ: MSFT - News) Windows Media 9 and 10 Series media players, but the multiplatform solution still operates on both Apple (NASDAQ: AAPL AAPL Apple Computer, Inc. (stock symbol) AAPL American Association of Professional Landmen AAPL American Academy of Psychiatry and the Law AAPL Advance Audiovisual Presentation Limited AAPL Advocates for Arkansas Public Libraries - News) and Microsoft Windows-based systems. For more detailed information about the company, its vision or philosophy, personnel, partners, and customers, please visit the company's Web site at http://www.sunncomm.com, or call the Company directly at (602) 267-7500. For additional information or investor relations Investor relations The process by which the corporation communicates with its investors. please contact:
Company contact: Investor contact:
Peter H. Jacobs Kimberly Faulkner
602-267-7500 602-267-7500
peter@sunncomm.com kimf@sunncomm.com
MediaMax Digital Content Cloaking Technology, DC2, PromoPlay, TuneShare, MusicMail, Secure-Burn and SunnComm are registered and/or trademarks of SunnComm International, Inc., in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. NOTES ABOUT FORWARD-LOOKING STATEMENTS Statements contained in this release, which are not historical facts, may be considered "forward-looking statements" under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements are based on current expectations and the current economic environment. We caution the reader that such forward-looking statements are not guarantees of future performance. Unknown risk, uncertainties as well as other uncontrollable or unknown factors could cause actual results to materially differ from the results, performance or expectations expressed or implied by such forward-looking statements. |
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