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SunPass Now On Sale At Publix.

ORLANDO, Fla., Oct. 29 /PRNewswire/ -- Florida's Turnpike has launched the second phase of an innovative, record-setting SunPass retail sales program. Publix Super Markets, Inc. will sell the popular SunPass transponder in most of its 583 stores in the state.

SunPass, which allows motorists to pay tolls without stopping, experienced a 50% increase in transponder sales in August and September, largely because of Eckerd Drug Stores. "With Publix joining our distribution network the total number of locations selling SunPass will exceed 1,100," said Jim Ely, executive director of Florida's Turnpike.

Publix will be the first grocery chain in the country to sell electronic toll transponders on a large scale. SunPass will be available at the Publix customer service counter. It retails for $25. Once purchased, customers can activate the transponder by calling 1-888-865-5352 or by logging on to the web site http://www.sunpass.com/ and opening a pre-paid account with an initial balance of $25.

"We are very pleased that Publix has agreed to sell SunPass," said Ely. "Our research has shown that many Floridians are unaware of how to get a SunPass. However they want the convenience of not having to dig for change when on a toll road. Now, buying SunPass will be as easy and convenient as picking up a carton of eggs or a gallon of milk at a local Publix."

Since the SunPass program began in 1999, almost one million transponders have been sold. The device allows motorists in many instances, to bypass toll lanes and take advantage of an ever-growing number of SunPass dedicated lanes and ramps. Florida's Turnpike is currently involved in an ambitious project to add a SunPass dedicated lane to nearly every toll plaza on the Turnpike before December 2004.

Publix is owned and operated by its 119,500 employees, with 2002 sales of $15.9 billion. Currently Publix has 776 stores in Florida, Georgia, South Carolina, Alabama and Tennessee. The company has been named one of Fortune's "100 Best Companies to Work For in America" for six consecutive years.

CONTACT: Chad Huff, Florida's Turnpike, +1-954-975-4855, ext. 1289

Web site: http://www.floridasturnpike.com/
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Publication:PR Newswire
Geographic Code:1USA
Date:Oct 29, 2003
Words:354
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