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Sun Rayz Products Inc. Appoints Military Sales Representatives.


TAMPA, Fla. -- Sun Rayz Products Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
:SRPI (Server Requester Programming Interface) An IBM programming interface that allows a PC to interact with a mainframe. See ECF. ) announced today that the Company has appointed Munn & Associates Contract Administrators, a Texas based company in the government contract industry, as Sun Rayz Contract Coordinator.

Michael Goeree, President & C.E.O. of Sun Rayz comments: "Munn & Associates are one of the strongest sales brokers in the U.S. military market segment. Munn & Associates will greatly enhance the sales opportunities for all Sun Rayz and FLA-USA products into and throughout the entire military system worldwide. Munn & Associates has already placed Sun Rayz contacts in three Asian countries through USFI USFI United Secretariat of the Fourth International  in California (an international prime vendor of the military). In addition, Munn & Associates has already filed a mentoring agreement for Sun Rayz with Shamrock Foods, the 7th largest food distributor nationwide."

Since 1992, Munn & Associates has been a well-known pioneer in procuring products for the Military through its Defense Supply Center Philadelphia (DSCP). Building upon Munn's founded knowledge of contracts, Sun Rayz accepted DSCP's offer to be a NAPA Agreement Holder. Sun Rayz President & C.E.O. Michael Goeree continued: "A NAPA Agreement allows Sun Rayz Products, via DSCP to form partnerships with manufacturers and to capture rebates based on purchasing volume. In 2003, DSCP had over $10.4 billion in sales with a customer base comprised of 47 different prime vendor food contracts around the world including the Military Services."

DSCP also supplies food and related products to entities such as the Bureau of Prisons (BOP), the Defense Commissary Agency The Defense Commissary Agency (DeCA) is an agency of the United States Department of Defense that manages more than 260 grocery establishments on U.S. military installations worldwide.  (DeCA), the United States Department of Agriculture United States Department of Agriculture (USDA),
n.pr established in 1862, USDA is responsible for the safety of meat, poultry, and egg products. It conducts ongoing research in areas from human nutrition to new crop technologies and also helps ensure open
 (USDA USDA,
n.pr See United States Department of Agriculture.
), the Veteran's Administration (VA), the United States Coast Guard United States Coast Guard

U.S. military service that enforces maritime laws. It is under the jurisdiction of the Department of Homeland Security; in wartime it functions as part of the U.S. Navy. The Coast Guard enforces federal laws on the high seas and waters within U.S.
 (USCG), the National Guard, the Federal Emergency Management Agency The Federal Emergency Management Agency (FEMA) is the federal agency responsible for coordinating emergency planning, preparedness, risk reduction, response, and recovery. The agency works closely with state and local governments by funding emergency programs and providing technical  (FEMA FEMA,
n.pr See Federal Emergency Management Agency.
), and the (DOI), Department of the Interior.

Sun Rayz is registered with Central Contractor Registration The Central Contractor Registration (CCR) is the primary supplier database for the U.S. Federal government. The CCR collects data from suppliers, validates and stores this data, and disseminates it to various government acquisition agencies.  (CCR) in order to do business with Defense Supply Center Philadelphia (DSCP). DSCP offers other programs that Sun Rayz has participated in and will continue to pursue such as Mentoring Agreements with Prime Vendors. Currently, Sun Rayz has two programs in place; one with USFI, California, and Shamrock Foods, Arizona. Sun Rayz also participates with UniPro Foodservice, Atlanta Ga., in DSCP yearly surge tests.

About Sun Rayz Products, Inc:

Sun Rayz Products, http://www.sunrayzproducts.com, is a marketing and distribution company based in Tampa, Florida which holds the exclusive, worldwide right to use the "FLA-USA" label in connection with the marketing, sale, and distribution of consumer products related to the Florida lifestyle in the United States as well as internationally under its own brand name as well as the FLA USA brand. The FLA USA logo, http://www.flausa.com, is nationally and internationally recognized as the official symbol of Florida, the number one tourist destination in the world. The Florida Tourism Industry Marketing Corporation allocates approximately $60 to $70 Million annually in promoting Florida tourism worldwide under the FLA USA brand. Sun Rayz Products plans to utilize this recognition with a global sales & marketing strategy, synergistic partnerships, and a nationwide roll-out of consumer goods reflecting Florida's positive lifestyle.

"Safe Harbor Statement" Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. This press release contains forward-looking statements that involve risks and uncertainties. The statements in this Release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 16, 2004
Words:618
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