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Sun Microsystems and House of Blues Merge Technology and Entertainment During Olympic Games; World Wide Web Site to Deliver Local Culture and Entertainment to Atlanta and Internet Visitors.


MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--July 10, 1996--The leader in live music and entertainment programming and the most innovative provider of network computing Storing and/or running applications in servers in a network. See cloud computing and network computer.  technology plan to join forces to deliver interactive live music and cultural entertainment experiences for Olympic spectators in Atlanta and for global users of the World Wide Web.

In the heart of downtown Atlanta Downtown Atlanta refers to the largest financial district for the city of Atlanta.

As defined by the Central Atlanta Progress (CAP) organization, the area measures approximately 4 mi², and was home to 23,300 as of 2006.
, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , the leader in network computing and the creator of Java(TM) technology, and House of Blues House of Blues (HOB) is a chain of music halls and restaurants founded in 1992 by Hard Rock Cafe founder Isaac Tigrett and his friend and investor Dan Aykroyd. It is a home for live music and southern-inspired cuisine, whose clubs celebrate African-American culture, specifically  New Media, the digital and online arm of the HOB hob

a male ferret.
 Entertainment, Inc., will build a site that will help transform Atlanta into one of the world's largest entertainment venues featuring live concerts, sporting events and cultural programs that will kick off July 17 and run throughout the Olympic Games Olympic games, premier athletic meeting of ancient Greece, and, in modern times, series of international sports contests. The Olympics of Ancient Greece


Although records cannot verify games earlier than 776 B.C.
.

Sun and the House of Blues New Media will create a unique World Wide Web site called the JavaJoint(TM) Online. The JavaJoint Online, set to launch July 15, will feature a full menu of live music, chats with top performers and athletes, and a daily chronicle The Daily Chronicle was a London newspaper company in the United Kingdom that was founded in 1872. It merged its publication with the Daily News to become the News Chronicle.  of one Olympic reporter's adventures off the beaten track. Olympic visitors in Atlanta and anyone with access to the World Wide Web can be part of the events taking place at House of Blues and elsewhere. To get to the JavaJoint Web site, users will be able to go to www.hob.com or www.sun.com.

The two companies will use Sun's cutting-edge Java technology to bring a new level of interactivity to the Web to create this innovative entertainment experience. Nearly 1/2 million people are expected to pass through the House of Blues Atlanta site during the Olympics Games. To accommodate local visitors who wish to "log-on" to the Net, Sun will install nearly 100 Java network computing prototype systems, a "concept car" version of Sun's future network computing device. To handle the expected millions of World Wide Web visitors, Sun is hosting the JavaJoint Website on nearly a dozen Sun(TM) Ultra(TM)Enterprise(TM) Servers.

The Java network computing prototypes are an advance look at where the network is going. They are simple, easy to use, do not need disks or complex operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap.  to run, and less costly to manage than traditional PCs.

"The House of Blues and Sun in concert will enliven en·liv·en  
tr.v. en·liv·ened, en·liv·en·ing, en·liv·ens
To make lively or spirited; animate.



en·liven·er n.
 the day-to-day happenings in Atlanta and bring a new level of excitement to the Web," said Scott McNealy, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Sun. "On a grander scale, what House of Blues New Media is doing on the net synchs perfectly with Sun's Internet vision. It's a prime example of how the worlds of computing, communications and entertainment are merging and becoming mainstream."

"Music and art transcend all cultural barriers," said Isaac Tigrett, founder and CEO of the House of Blues, "and now the World Wide Web and the Internet are providing the means to bridge any communication gap that may separate us. Sun provides the best technology to bring music and art alive in a powerful medium during one of the world's greatest events."

Action on the Net

Atlanta visitors and anyone with access to the World Wide Web anywhere will be able to listen to live music broadcasts from the House of Blues. The venue will feature top-notch artists including the Blues Brothers (Dan Akroyd, James Belushi, John Goodman), Johnny Cash, Tito Puente, George Clinton & the P-Funk All-Stars, Al Green, Little Richard, and Jerry Lee Lewis Noun 1. Jerry Lee Lewis - United States rock star singer and pianist (born in 1935)
Lewis
. Visitors can hear twice-daily Gospel concerts, explore the Internet, or send digital postcards to the folks at home. Through the JavaJoint site, web visitors can also hold cyber chats with House of Blues performers such as the Blues Brothers (Dan Akroyd, James Belushi, John Goodman), Tito Puente, Curtis Mayfield, Keb'mo, Junior Brown, and Olympic greats past and present. Sun's interactive Java technology will make these chat sessions more exciting than before by adding a new level of interactivity.

One of the more intriguing JavaJoint cyber-tainment venues will be the daily dispatches from Chappy Hardy, the House of Blues' roving reporter. Each day, chappy@large will introduce to the world via the World Wide Web the Atlanta area's most vividly characteristic roadside artists, dining experiences, gospel churches, country stores, juke joints, coffee houses, stock car races, revival tents, and the like.

With annual revenues of more than $6 billion, Sun Microsystems, Inc. provides products and services that enable customers to build and maintain open network computing See ONC.

Open Network Computing - (ONC) Sun's network protocols.
 environments. Widely recognized as a proponent of open standards, the company is involved in the design, manufacture and sale of products, technologies and services for commercial and technical computing. Headquartered in Mountain View, Calif., Sun Microsystems was founded in 1982 and employs approximately 17,000 people.

Established in 1992, HOB Entertainment, Inc. is a multi-dimensional entertainment company that houses under its umbrella a House of Blues restaurants/music venues, the House of Blues Radio Hour and Elwood's House of Blues Revue (distributed by CBS radio programs), House of Blues Retail Store, House of Blues Production, Inc., House of Blues New Media, House of Blues Sports and House of Blues Imprint. Currently, House of Blues has three locations: Cambridge, Mass.; New Orleans; Hollywood, Calif. A Chicago opening is scheduled for November 96 and future sites include Myrtle Beach, Orlando, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Tokyo, London and Paris. -0-

Note to Editors: Sun, the Sun logo, Sun Microsystems, Solaris, Ultra, Ultra Enterprise, Java and JavaJoint are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.

Press announcements and other information about Sun Microsystems are available on the Internet via the World Wide Web using a tool such as Netscape or NCSA (1) (National Center for Supercomputing Applications, Urbana-Champaign, IL, www.ncsa.uiuc.edu) A high-performance computing facility located at the University of Illinois at Urbana-Champaign.  Mosaic. Type http://www.sun.com at the URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 prompt.

CONTACT: Burson-Marsteller for Sun

Jennifer Graham, 415/614-0680

jennifer_graham@bm.com

Meredith Hammans, 415/614-0666
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 10, 1996
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