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Sun Microsystems Unveils Multimedia Technology Center in New York City's Fashion District; Interactive Kiosk, Web Site to Provide Information on New York Fashion Resources to Retail Buyers, Designers and Manufacturers.


NEW YORK--(BUSINESS WIRE)--Sept. 10, 1996--If you thought fashion wasn't a technology-savvy business, think again.

Today, at the corner of Seventh Avenue and 39th Street -- the heart of New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 City's fashion district -- Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Inc., along with New York Mayor Rudy Giuliani Rudolph William Louis "Rudy" Giuliani (born May 28, 1944) is an American lawyer, businessman, and politician from the state of New York. Formerly Mayor of New York City, Giuliani is currently seeking the Republican nomination in the 2008 United States presidential election. , executives from the Fashion Center Business Improvement District (BID) and designers Oscar de la Renta Oscar de la Renta (born July 22, 1932) is a leading fashion designer. Early years
De la Renta (born Oscar Aristides Renta Fiallo) was born in the Dominican Republic to a Dominican mother and a Puerto Rican father.
, Carolina Herrera Carolina Herrera could refer to either:
  • Carolina Herrera (fashion designer) - Venezuelan fashion designer
  • Carolina Herrera (entertainer), a Colombian Singer/Guitarist
  • Astrid Carolina Herrera - Venezuelan winner of the Miss World pageant in 1984
, Donna Karan Donna Karan is the fashion designer and the creator of the DKNY (Donna Karan New York) clothing label. She was born Donna Ivy Faske on October 9, 1948 in Forest Hills, New York. , Nicole Miller Nicole Miller (born 1952, Lenox, Massachusetts) is an American fashion designer.

Miller graduated from the Rhode Island School of Design, studying at the Chambre Syndicale de la Haute Couture during her year.
, and Bill Blass, unveiled an innovative Internet-based kiosk technology center.

The new technology center, equipped with an interactive kiosk An Interactive kiosk is a computer terminal that provides information access via electronic methods. Interactive kiosks sometimes resemble telephone booths, but can also be used while sitting on a bench or chair.  and accompanying Fashion Center Web site (www.fashioncenter.com) is powered by a Sun(TM) Ultra(TM) Enterprise(TM) 2 server and Sun SPARCstation(TM) 5 workstation both running Sun Solaris(TM) software. It is the first all-inclusive, central information resource center serving global retail buyers, suppliers and media, in addition to all the apparel industry members within the Fashion Center's boundaries.

The new center is expected to strengthen New York's role as a global fashion center by making it much easier for designers and manufacturers from around the world to do business with New York companies List of New York companies includes notable companies that are, or once were, headquartered in New York.

0–9
  • 1-800-Flowers
A
  • Aéropostale (clothing)
  • Alcoa-(Principal Headquarters)
  • Alpha Books
. A Milan design firm, for example, could send an e-mail to the Fashion Center Web site and get instant feedback on which of the 100-plus button vendors in the BID can provide the right buttons for its upcoming lines.

The center is the latest project of New York's Fashion Center Business Improvement District, a 31-million-square-feet sector of commercial real estate including the area between Fifth and Ninth Avenues from West 35th to 41st Streets. The BID, launched formally in 1995, was visited by more than 22,000 global retailers in its first year of operation and is home to more than 5,000 of New York City's 6,500 apparel-related businesses.

"The retail and fashion industry is an exciting area for Sun. We're very pleased about being able to showcase our technology in a high-profile, cutting-edge project like the Fashion Center," said Bob DeLaney, worldwide market development manager for retail and consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 industries, at Sun Microsystems.

"This is a perfect example of using the latest Internet, kiosk and networking technology in a way that is useful to people, makes sense from a marketing and customer-service standpoint and will create new business opportunities for thousands of retail and fashion-related companies in New York and around the world. Because the kiosk is networked, rather than a stand-alone PC-based system, it can be centrally managed, keeping it up-to-date for everyone who uses it."

Walk-Up Online Access to Showroom Reservations, Industry Fashion Events

The Sun-based interactive kiosk will be housed in an eye-catching octagonal oc·tag·o·nal  
adj.
Having eight sides and eight angles.



oc·tago·nal·ly adv.

Adj. 1.
 structure adorned by the world's largest button appended to the structure's roof, held aloft by a 31-foot long steel needle. Visitors who walk up to the kiosk, powered by a Sun SPARCstation 5 system, can access a wide range of on-line services -- including showroom reservations, an industry calendar of events, sourcing and e-mail capabilities and access to the Infomat Fashion Directory, which tracks over 12,000 apparel-related suppliers to the fashion industry.

The accompanying Fashion Center Web site, based on a Sun Ultra Enterprise 2 server, is designed as an information resource enabling retailers, designers, wholesalers, manufacturers and media to easily access information about New York City's apparel, accessories, and textile trade industries from anywhere in the world. It also includes global e-mail and fax capabilities among all participants.

The site is equipped to receive, sort and distribute apparel production requests for bids from potential retailers, sending detailed fabrication fabrication (fab´rikā´shn),
n the construction or making of a restoration.
 and design specifications to vendors who can fulfill the requests. Sponsors of the Web site are Sun Microsystems, Informix Software, the City of New York, and Lancomp. The Web site was designed by Infomat Publishing and Webology.

"Sun Microsystems is a key partner in this breakthrough project, which combines the latest Internet technology, customer-focused marketing and New York style to welcome visitors to the retail and fashion capital of the world," said Barbara Randall, executive director of the Fashion Center Business Improvement District.

"The interactive kiosk and Fashion Center Web site powered by state-of-the-art Sun computers will serve as helpful, user-friendly tools to the thousands of retail and fashion executives from around the world expected to visit the Fashion Center BID over the next few years."

Sun's global retail clients include discount and mass merchandisers, department stores, hard and soft goods specialty chains, grocery chains, convenient store chains, catalog and home shopping organizations, as well as hotel and restaurant chains. The Fashion Center Business Improvement District is a not-for-profit corporation formed and funded by property owners, commercial tenants and apparel industry leaders to improve the quality of life and economic viability of New York City's garment district.

The Fashion Center BID addresses the issues affecting businesses in the district through targeted service programs, such as security, sanitation, and social services, as well as enhancing the physical environment through capital improvements. Additionally, the Fashion Center BID works to strengthen the industry through a variety of economic development, marketing and promotional programs.

With annual revenues exceeding $7 billion, Sun Microsystems, Inc. provides products and services that enable customers to build and maintain open network computing See ONC.

Open Network Computing - (ONC) Sun's network protocols.
 environments. Widely recognized as a proponent of open standards, the company is involved in the design, manufacture and sale of products, technologies and services for commercial and technical computing.

Sun's SPARC (Scalable Performance ARChitecture) A family of RISC CPUs from Sun that runs mostly under Sun's Solaris, but also under Linux and BSD operating systems. After development began in the mid-1980s by David Patterson of the University of California at Berkeley and Bill (TM) workstations, multiprocessing servers, SPARC microprocessors, Solaris operating software and ISO-certified service organization each rank No. 1 in the UNIX UNIX

Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics).
(R).industry. Java(TM), Sun's platform-independent programming environment, provides a comprehensive solution to the challenge of programming for complex networks, including the Internet. Sun Microsystems was founded in 1982, and is headquartered in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see .
Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains.
. -0-

Note to Editors: Sun, the Sun logo, Sun Microsystems, Ultra, Ultra Enterprise, Solaris and Java are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. in the United States and other countries. Products bearing SPARC trademarks are based upon an architecture developed by Sun Microsystems, Inc. UNIX is a registered trademark in the United States and other countries, exclusively licensed through X/Open Company, Ltd.

Press announcements and other information about Sun Microsystems are available on the Internet via the World Wide Web using a tool such as Netscape or NCSA (1) (National Center for Supercomputing Applications, Urbana-Champaign, IL, www.ncsa.uiuc.edu) A high-performance computing facility located at the University of Illinois at Urbana-Champaign.  Mosaic. Type http://www.sun.com at the URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 prompt.

CONTACT: Burson Marsteller

Jane Rauckhorst, 212/614-4880

jane_rauckhorst@bm.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Sep 10, 1996
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