Sun Microsystems' Use of Innovative CNET Networks Ad Unit Drives Quality IT Audience to Live Web Event.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. Unit Key Conduit to Establishing Ongoing Dialogue with Buyers
CNET Networks, Inc. (Nasdaq:CNET) today announced the success of an online ad campaign, through which Sun attracted a high quality audience of enterprise buyers to its quarterly Network Computing Storing and/or running applications in servers in a network. See cloud computing and network computer. Web event using CNET Networks' innovative Enterprise Launch ad unit.
The Enterprise Launch unit is a rich media opportunity for B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.
B2B - business to business marketers maximizing the impact of their ad messages to business and technology professionals within brief timeframes up to one week, reaching an audience of up to one million. During the campaign, the unit is displayed one time only to each person that visits the home pages of CNET Networks' business technology portfolio of Web sites, which include CNET News.com, ZDNet and TechRepublic.
As one of the first companies to leverage the unit, Sun discovered its value in both raising awareness Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires. among its target audience of IT buyers, and garnering their immediate response. As a key component of a broader Sun campaign, created and managed by ad agency Starcom Worldwide, the unit was leveraged to attract business decision makers to a June 1 online event featuring a live chat with Sun CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Scott McNealy Scott McNealy (born November 13, 1954 in Columbus, Indiana) was the Chairman of Sun Microsystems, the computer technology company he co-founded in 1982 along with Vinod Khosla, Bill Joy, and Andy Bechtolsheim. . The interactive Web event educated attendees on how Sun is reducing the cost and complexity of network computing.
While only five percent of Sun's overall campaign budget was spent on CNET Networks' Enterprise Launch unit, the unit - which ran for only three hours on the day of the Web event - drove more than 50 percent of the chat event attendees who came in response to online advertising.
"Each quarter, over 50,000 business and IT professionals attend our Web event to learn about the latest technology innovations from Sun. Opportunities such as the CNET unit enable us to establish a direct dialogue with a large number of interested professionals," said Elisa Steele, vice president, Online Marketing and Merchandising at Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. . "CNET Networks' Enterprise Launch Unit is an example of the measurable impact of today's emerging online marketing opportunities, and highlights the breadth of the high quality audience that visits CNET News.com, ZDNet, and TechRepublic."
"It is gratifying grat·i·fy
tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies
1. To please or satisfy: His achievement gratified his father. See Synonyms at please.
2. to see that marketers are getting savvy about using the Internet to significantly move the needle in establishing valuable customer relationships," said Barry Briggs, chief operating officer Chief Operating Officer (COO)
The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of CNET Networks. "Hats off to Sun and Starcom for creating such an impactful campaign, which was as useful to our business and IT audience as it was to the success of Sun products."
Sun's Network Computing online event is available on demand at http://sun.com/nc.
About CNET Networks
CNET Networks, Inc. (www.cnetnetworks.com) is a premier global interactive content company that informs, entertains, and connects large, engaged audiences with content in the personal technology, games and entertainment, and business technology categories. Known for its editorial expertise, the company combines its award winning content with the power of interactive technology to provide its users an intuitive, dynamic and relevant environment. The company's content portfolio features top brands including CNET, ZDNet, TechRepublic, GameSpot, and mySimon, as well as Computer Shopper magazine, and CNET Channel. With a strong presence in the US, Asia and Europe, CNET Networks has operations in 12 countries.