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Sulake Corporation: Worldwide Online Community Success, Habbo Hotel, to Open up in China - Sulake and Optic Communications Sign Strategic Partnership.


HELSINKI, Finland & BEIJING -- Sulake Corporation, one of the world's fastest growing interactive entertainment companies and owner of the Habbo Hotel concept, and OPTIC Communications Co. Ltd. (OPTIC Dreamz Division), a subsidiary of CITIC Pacific CITIC Pacific (Traditional Chinese: 中信泰富, HKSE: 0267 ) is a Hong Kong-based conglomerate company.

The company's current chairman is Larry Yung Chi Kin.
 Limited, a listed company listed company ncompañía cotizable

listed company nsociété cotée en Bourse

listed company list n
 on the Hong Kong stock exchange The Hong Kong Stock Exchange (Traditional Chinese: 香港交易所, also 港交所; abbreviated as HKEX; HKSE: 0388 ) is the stock exchange of Hong Kong.  and the largest conglomerate in the APAC APAC Australian Partnership for Advanced Computing
APAC Agricultural Policy Analysis Center
APAC Asia and Pacific
APAC Asian Pacific American Coalition
APAC Adapted Physical Activity Council (American Alliance for Health) 
 region, have signed an agreement in order to launch Habbo Hotel in China. The Habbo Hotel online community has been a worldwide success as it provides a unique experience for teenagers.

Habbo Hotel is a virtual meeting place and a game environment for teens. The attraction of Habbo Hotel is based on the camaraderie of a community and the opportunity for self-expression and creativity. Users join by creating a fully-customized online character called a Habbo. From there, users explore the many public areas, play a wide range of games, connect with their friends, decorate their own rooms, dance by the pool, and most of all: have fun by being creative.

Habbo Hotel in China will be operated by license by OPTIC Dreamz. The Chinese Habbo Hotel will have its own localized features, but it will offer Chinese users the same possibilities to play, meet others and have fun as other Habbo Hotels. The public can register through the Habbo marketing site at www.habbochina.com.

Globally the Habbo Hotel concept has already been introduced in 16 countries on 4 continents. Currently Habbo Hotels attract over 5.4 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  per month. With its 130 million Internet users Internet user ninternauta m/f

Internet user Internet ninternaute m/f 
 China is already the largest market for online games and communities, providing major growth opportunity for the Habbo- concept.

"We are very excited about our partnership with OPTIC Dreamz. Strong commitment and the resources of CITIC Pacific Group combined with the experienced team at OPTIC Dreamz makes them just the right kind of partner for us. Together we are building Habbo into a new kind of youth brand rooted in a richly colorful virtual community in China, " says Mr. Timo Soininen, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Sulake.

"We foresee the evolving change of the Internet arena in China and we believe that Habbo Hotel will bring new excitement and life to our users in China. That is why we have created a new division within OPTIC that we call "Dreamz", with the sole objective of designing an integrated enhanced virtual community platform. We are very delighted that we have sealed the partnership with Sulake and we strongly believe that it will create a new type of online community experience in China," comments Mr. Raymond Cheung, Executive President, OPTIC Dreamz.

www.sulake.com

www.habbohotel.com

www.habbochina.com

www.Dreamz.cn

About Sulake:

Sulake Corporation is an interactive entertainment company. It specializes in developing, publishing and distributing multiplayer online communities and games, like Habbo Hotel. Sulake was established in 2000, and it has more than doubled its annual revenues each year since then, and this growth continued during 2005.

The main shareholders in Sulake include Taivas Group, 3i Group plc, Elisa Group and Benchmark Capital Benchmark Capital is a venture capital firm responsible for the early stage funding of some very successful startups, including eBay. In 1995, the firm invested $6.7 million in eBay, which became worth more than $5 billion by the spring of 1999 and resulted in one of Silicon  followed by the company's founders Sampo Karjalainen Sampo Karjalainen, born 2 May 1977 in Tampere, is the Chief Creative Officer of Sulake and one of the original founders of Sulake's Habbo Hotel, an Internet virtual world aimed at the young. It has already spread to 29 countries and to six different continents.  and Aapo Kyrola, Sulake's CEO Timo Soininen and other personnel.

Sulake has localized Habbo Hotel communities in 16 countries on four continents: North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia and Australia. The company headquarters is in Finland and there are Sulake offices in 17 countries. Currently Sulake has more than 230 employees worldwide.

About OPTIC and OPTIC DREAMZ:

OPTIC Communications Co., Ltd is a fully owned subsidiary of CITIC Pacific Limited, it is a new hi-tech enterprise integrating research and development, operation and distribution of entertainment software, with licenses in operating nationwide computer information network / Internet Service Provider Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
 (ISP (1) See in-system programmable.

(2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines.
), ICP (1) (Internet Cache Protocol) A protocol used by one proxy server to query another for a cached Web page without having to go to the Internet to retrieve it. See CARP and proxy server.  LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used.  and also Internet Publishing Title to develop and operate games.

Founded in February 1999, OPTIC marched its way into online game industry in March 2003. Currently, OPTIC deals with five main business domains including online game operation, wireless business operation, software R&D, Internet Game Center and products marketing, with eight branches as its affiliation, respectively in Beijing, Shanghai, Guangzhou, Wuhan, Xi'an, Jinan, Chengdu and Shenyang.

OPTIC is staffed with over 700 regular employees, and the number of the registered players of its online games has reached 25 million. OPTIC has always attached great importance to honesty and credibility, with customer- and employee-orientation as its core value system. OPTIC has never ceased its pursuit in excellence, which means perfect service, prominent management and outstanding talents. OPTIC has obtained numerous awards like 'IT Heroes List Top 10 Remarkable Companies' in 2003, 'Well-known China Enterprise with International Impact', 'Top 10 China Best Game Operator' and 'Top 10 China Best Game Developer' in 2004.

In 2005 OPTIC started a new division called "DREAMZ" with the main aim of creating and developing an enhanced online virtual community platform for the Chinese internet users. Dreamz aims to be the No.1 producer of online community events and products in China, complimenting all existing internet brands and services. OPTIC will continue to rely on its superiority of rich resources and experience, working hand in hand with overseas partners on development and research, marketing and services of entertainment products. OPTIC main aim is to provide enjoyment, knowledge and wisdom to our customers through entertainment; and it is our destination to become the most respectable company in this field.

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COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9CHIN
Date:Jan 26, 2006
Words:889
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