Suffer catches new wave in apparel marketing career.A reassessment of his glamorous life as a professional surfer drove Chris Burke Chris Burke may refer to:
"I just got sick of the self-absorbed lifestyle of being a pro athlete--me, me, my picture here, my endorsement there," said the 39-year-old from Cayucos, near Big Sur. "I wanted to get a different perspective. It gave me contentment and took away some of the worldly desires." Burke quit the pro circuit in 1987 after five years and joined Youth With a Mission, a nondenominational non·de·nom·i·na·tion·al adj. Not restricted to or associated with a religious denomination. Adj. 1. nondenominational - not restricted to a particular religious denomination; "a nondenominational church" Christian charity, where he worked for a year in emergency food, medicine and clothing distribution and Bible outreach in the slums of Manila in the Philippines. Burke returned to the U.S., using his experience with the media and in marketing pro surfing to become team leader at Ocean Pacific Apparel Corp. in 1990. In 1991, Burke partnered with Greg Arnette, founder of the eyeglass eye·glass n. 1. eyeglasses Glasses for the eyes. 2. A single lens in a pair of glasses; a monocle. 3. See eyepiece. 4. See eyecup. maker Oakley, in starting a new eyewear company, Arnette. After they' sold the company to Bausch & Lomb in 1996, Burke took three years off as required by the non-competition terms of his buyout. He started his own line of sportswear, Von Zipper zipper Device for binding the edges of an opening, as on a garment or a bag. A zipper consists of two strips of material with metal or plastic teeth along the edges, and a sliding piece that interlocks the teeth when moved in one direction and separates them again when moved , which he then sold to apparel maker Billabong bil·la·bong n. Australian 1. A dead-end channel extending from the main stream of a river. 2. A streambed filled with water only in the rainy season. 3. A stagnant pool or backwater. International Ltd. In his new position, Burke will oversee advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , retailer support, trade show activities and the company Web site for Apparel Ltd. Inc., the exclusive licensee of the Dickies Girl brand from Williamson-Dickies Manufacturing, which has been manufacturing work clothes and uniforms in the U.S. since 1922. Burke is single. He lives in a downtown L.A. loft and still surfs a few times a week. |
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