Sue Bee and "The Apprentice" Focus on the American Honey Bee.

SIOUX CITY, Iowa -- Sue Bee Honey will focus national attention on the American Honey Bee and environmental stewardship as the featured product on the fifth episode of "The Apprentice: Los Angeles," which airs February 11, 2007 at 8:00 p.m. C.S.T.

Sue Bee Honey is the most recognizable honey brand in the world, and is known for its responsible environmental practices surrounding honey production and distribution. The Iowa-based company is able to minimize waste and toxic bi-products in the environment by utilizing all PET (polyethylene terephthalate) recyclable plastics in its packaging, reclaiming beeswax and honey when skimming foam from settling tanks (leaving only biodegradable waste for landfill) and using paper filtration systems.

"Sue Bee Honey has always strived for minimal waste in our production facilities. It makes good monetary and environmental sense. Reducing packaging and shipping our honey in recyclable cardboard boxes or re-usable tote bins makes a difference over the course of time," said Bill Huser, vice president of research and development at Sue Bee Honey.

Huser also stresses the importance of the American Honey Bee to the ecosystem, adding that since the American Honey Bee's introduction to North America by European colonists, crops and fruit trees which were previously scarce now thrive through honey bee pollination. The American Honey Bee has benefited the agricultural industry by substantially outperforming native bee pollination.

"Having been in college during the first Earth Day, the birth of the environmental movement, I was fortunate to become part of an industry as environmentally friendly as the honey industry. Bee keeping has always been a family tradition and industry which is passed down from generation to generation. Many bee keepers are third or fourth generation," added Huser.

Huser has been employed with Sue Bee Honey since 1973.

About Sue Bee Honey

Sue Bee Honey is the branded product name for the Sioux Honey Association, headquartered in Sioux City, Iowa with production facilities in Sioux City, Iowa, Waycross, Georgia and Anaheim, California. Sioux Honey Association has become the world's largest honey marketing organization. Its global presence extends to the Middle East, Far East, Europe, and South and Central America, and it continues to be a leader in the honey industry with state-of-the-art facilities, which include research and development.

Sioux Honey Association also is a green company, which means Sue Bee products and containers are safe for the environment. The Association strives to protect the ecosystem through recycling, innovative engineering, and cutting back on over-packaging. To learn more about Sue Bee Honey and the Sioux Honey Association, log on to www.suebee.com, where you will find company history, a Q&A section and Honey Fact Sheet.

About "The Apprentice"

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald J. Trump and Jay Bienstock are executive producers. Conrad Riggs, Page Feldman and James Canniffe are co-executive producers.