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Success no game for toy inventor.


Greater Sudbury Greater Sudbury (2006 census population 157,857) is a city in Northern Ontario, Canada. Greater Sudbury was created in 2001 by amalgamating the cities and towns of the former Regional Municipality of Sudbury, along with several previously unincorporated geographic townships.  -- The orders just kept coming in for a Sudbury-born game that appeared under Christmas trees Christmas tree

Evergreen tree, usually decorated with lights and ornaments, to celebrate the Christmas season. The use of evergreen trees, wreaths, and garlands as symbols of eternal life was common among the ancient Egyptians, Chinese, and Hebrews.
 across the country last month.

Dean Aelick, owner of Top Notch Toys, says the new game Balanko ($34.99) "sold out in two days" during the Christmas season. Another order was filled and the frenzy Frenzy
Beatlemania

term referring to the Beatles’ (rock musicians) immense popularity; manifested by screaming fans in the 1960s. [Pop. Culture: Miller, 172–181]

Big Bull Market
 continued as Sudburians sought out unique presents for the 2005 holiday season. The game received its first period of shelf life at Sudbury's Great Canadian Games and Hobbies, Science North and Top Notch Toys Dec. 2.

In January 2005, inventor Jamie MacKinnon took a prototype of the game to the Canadian Toy and Hobby Fair in Toronto. It was well received by Canadian and American gaming leaders there. A United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  distributor is currently seeking licensing rights and The Canadian Toy Association listed Balanko as one of the top toys for 2005-06. Through his four-year endeavour, MacKinnon has met the Irwins and other prominent Unites States gaming leaders.

As a new innovator and entrepreneur, MacKinnon spent approximately $80,000 in bringing the game to market, some in places where he admittedly should not have. There were times when he wanted to throw the project out the window, but he had made such progress, he couldn't quit.

As of Dec. 8, more than 600 games had been sold in 200 stores across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. . This January, distributors for MacKinnon were showcasing Balanko at the Toronto Toy and Hobby Fair as a new product.

The game is played with two players ages three and up. A tethered Attached to a data or power source by wire or fiber. Contrast with untethered.  ball is fastened to a string, which is attached to the top of a beam. Another ball sits in its holder on a rail arch until its released by the opponent. Player one attempts to knock the moving ball off the rail and into the cavities below, which are worth various amounts of points. The first player to reach 1,500 points wins.

In the fall of 2002, MacKinnon and son Dylan went out to the shed to build a prototype of the game idea that kept recurring re·cur  
intr.v. re·curred, re·cur·ring, re·curs
1. To happen, come up, or show up again or repeatedly.

2. To return to one's attention or memory.

3. To return in thought or discourse.
 in his head. His friends knew he was on to something and encouraged him to begin marketing it before someone else did. With Deviat Product Development Services owner Michael Gauthier, MacKinnon began the patent process for rights in the United States and Canada. The process consisted of a search that allows inventors to identify other products on the market that resemble his. The search came up empty, and so progress continued with a Canadian Innovation Centre (CIC CIC

circulating immune complexes.

CIC Circulating immune complexes. See Immune complexes.
) market survey. Officials completed a 60-page review bringing in five gaming leaders to determine whether the product is marketable.

"CIC's response came back quite positive."

Steve Markell of Mars Consulting met MacKinnon at the toy fair and became his liaison to a Chinese manufacturer that has made 2,500 units for the first order. Markell travels to China for other projects and stops by to ensure manufacturing is running smoothly.

"This guy was a God-send," MacKinnon says.

www.stortz.ca/t3/index.php?id=67

[ILLUSTRATION OMITTED]

By KELLY LOUISEIZE

Northern Ontario Business Northern Ontario Business is a Canadian magazine, which publishes monthly in Greater Sudbury, Ontario. The magazine covers business news and issues in Northern Ontario.  
COPYRIGHT 2006 Laurentian Business Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Author:Louiseize, Kelly
Publication:Northern Ontario Business
Date:Feb 1, 2006
Words:514
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