Subscription Web Sites Gather at National Press Club May 18; Ancestry.com and ConsumerReports.org to Attend, Says MarketingSherpa.com.Business Editors WASHINGTON--(BUSINESS WIRE)--April 18, 2001 Ever since Slate.com switched from paid to free, experts have come to believe it's impossible to profitably sell subscriptions to online content. Now, Internet publishers are beginning to prove them wrong. On May 18th, leaders from nine subscription sites will speak on the tactics that have made them successful (despite nay nay adv. 1. No: All but four Democrats voted nay. 2. And moreover: He was ill-favored, nay, hideous. n. 1. A denial or refusal. sayer's predictions) at the ContentBiz seminar, "Selling Subscriptions to Internet Content." The day-long event will be held at the National Press Club, in Washington DC. For Seminar registration, press pass and audiotape au·di·o·tape n. 1. A relatively narrow magnetic tape used to record sound for subsequent playback. 2. A tape recording of sound. tr.v. details, go to: http://www.marketingsherpa1.com/seminar Confirmed speakers include top ranking executives from Ancestry an·ces·try n. pl. an·ces·tries 1. Ancestral descent or lineage. 2. Ancestors considered as a group. [Middle English auncestrie, alteration (influenced by .com - (the third largest paid subscription site on the Net), The Bull Market Report, Christianity Today Christianity Today is an Evangelical Christian periodical based in Carol Stream, Illinois. It is the flagship publication of its parent company Christianity Today International, claiming circulation figures of 145,000 and readership of 304,500. International, ConsumerReports.org - (the second largest paid subscription site on the Net), ContentBiz, Digital Publishing Data, Fashion For Real Women, HCPro, Membergate and STRATFOR.com. Both business-to-business and business-to-consumer online subscription sales will be addressed. Publishers will discuss their hands-on experience in the following areas: -- Paid vs. Free: Business Models Compared & Contrasted -- How Consumer Reports Has Sold 500,000 Online Subscriptions -- Selling High-Priced Business Intelligence Online -- How to Compete Against Free Content Online -- Print vs. Web-Only: Business Models Compared, Contrasted (and Mingled) -- Building a Major Online Brand (Without a Famous Offline Brand Name) -- Challenges and Realities for Entrepreneurs In addition, Monique Harris, author of the new report, "Selling Subscriptions to Digital Content", will discuss proven online subscription site marketing tactics; and, Bill Myers, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Membergate, will outline key metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. and measurements online publishers should use to track the financial health of their sites. About the Seminar's organizers: MarketingSherpa.com's ContentBiz - http://www.contentbiz.com Every week, ContentBiz brings its audience of more than 8,000 publishing and content industry executives news and Case Studies on how to profit with content online -- including syndication, marketing hard copy publications, digital documents and eBooks. Digital Publishing Data - http://www.digitalpublishingdata.com Digital Publishing Data is a leader in providing information and advice on profiting in the electronic publishing An umbrella term for non-paper publishing, which includes publishing online or on media such as CDs and DVDs. industry. CEO Monique Harris is the author of Selling Subscriptions to Digital Content, and publisher of Pay For Access, an industry webzine A magazine published on the Web. Pronounced "web-zeen," and also called a "zine." See e-zine. for owners, operators and marketers of subscription Web sites. For Seminar registration, press pass and audiotape details, go to: http://www.marketingsherpa1.com/seminar |
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