Sub-Urban Highlights Recent Charitable Events to Raise Cultural Awareness and Assist Communities in Need; Company's Hurricane Katrina Fund Raising Program Rededicates Today with Sale of Don Cheadle's American Refugee T-Shirts.

LOS ANGELES -- Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced the availability of the American Refugee charity campaign T-shirts starting today, designed by Academy-Award nominee Don Cheadle to raise funds for the victims of hurricane Katrina and Rita.

Sub-Urban's Charitable initiatives are an integral part of the Company's corporate vision. Other charitable events included the "Get Cocky Awards," which received mass media attention and raised funds for the Lower Manhattan Cultural Council (LMCC).

The public can purchase American Refugee T-shirts by visiting www.Whiteboy.com. The program is the brainchild of Mr. Cheadle, an acclaimed actor who approached Sub-Urban in response to the plight of Americans fleeing hurricane-torn New Orleans and surrounding areas. His T-shirt design, which is available in three colors, shows an outline of a family fleeing on the front, and the dictionary term for refugee inside a map of the continental United States on the back. All proceeds from the sale of the T-shirts will go directly to families affected by the hurricanes.

"We are glad to re-release this important program on the first anniversary of the devastating hurricanes in the gulf coast region," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "We recognize that many unfortunate Americans are still displaced and we hope to bring them media attention and financial aid."

Recently, Sub-Urban sponsored the Get Cocky Awards, which was organized by AGW, Sub-Urban's New York-based event marketing agency, to celebrate individuals whose cocky attitude epitomize and influence downtown Manhattan's diverse culture in the arts, entertainment, media and film. The awards show owes its namesake to the signature Cock logo made popular by the Company's signature Whiteboy brand, which has also been adopted by sister-brand and event sponsor MCL(TM). All proceeds from this event were donated to the LMCC to promote cultural diversity on the famed Manhattan Island in New York City.

"From the moment we founded Sub-Urban, we knew that charitable initiatives would not only serve our customers, our community and our society as a whole, they would also be an indispensable tool for generating positive brand awareness around the world," said Mr. Shortal. "Giving back to the community that has made us so successful just makes smart business sense. It's a win-win situation for everybody involved."

About Sub-Urban Brands

Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.