Sub-Urban Brands Launches Celebrity Advisory Board to Strengthen Targeting of Global Youth Marketplace.

Pop Culture Leaders to Expand Publicity and Strategies as Company Broadens Distribution of Trendsetting Fashion Brands

LOS ANGELES -- Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has established what may be the fashion industry's first Celebrity Advisory Board, a group to consist of musicians, artists and other leading pop culture figures to provide insights for fashion trends, youth-market analysis and further solidify the Company's various brands targeting an estimated $200 billion nationwide youth marketplace.

The novel Celebrity Advisory Board concept was established to focus the knowledge and the influence of A-list and emerging celebrities that are widely regarded as style gurus and trendsetters renowned for spotting and sporting the next big fashion trends.

Sub-Urban's various brands have already emerged as a favorite of a diverse group of actors, musicians and other entertainment figures, including Don Cheadle ("Crash"), Tommy Lee (Motley Crue), Jessica Alba ("Sin City," "Fantastic Four"), Britney Spears, Chester Bennington (Lincoln Park) and Brittany Murphy ("8 Mile," "Just Married").

"Our cutting-edge clothing lines have a long history of attracting many of today's top celebrities and industry trendsetters," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "We believe that this Celebrity Advisory Board will raise the profile of Sub-Urban's iconic brands and serve as a forum with some of the most influential and well-known people in pop culture and media today. Sub-Urban has always found innovative ways to connect with today's hard-to-reach youth market. This board exemplifies that mission."

The Celebrity Advisory Board now includes the members of triple-platinum selling recording artists Hedley, a Canadian pop-punk band that became prominent during the second season of the reality TV series "Canadian Idol." Since then, Hedley has been touring across the United States opening for popular bands such as Simple Plan, Yellowcard and Matchbook Romance. Hedley and celebrated front man Jacob Hoggard have also been nominated for two Juno Awards in the categories of "Rock Album of the Year," and "New Group of the Year."

Also on the Celebrity Advisory Board is Emmy-nominated singer and songwriter Andrew Seeley. Mr. Seeley began his career as the front man for R&B act, "Nu Ground," a popular group that launched a national tour opening for established musical acts such as Mya, K-ci & Jojo, Tyrese, The Baha Men, among others. He is also an accomplished writer, having most recently worked with teen icon Raven Symone.

Several celebrities have been quoted in national magazines touting their affinity towards Sub-Urban's signature Whiteboy[R] brand. Brittany Murphy has been so taken with her Whiteboy[R] Capri pants that she said, "I love them, I never want to take them off. I want them in every color." In a recent London interview, Tommy Lee was asked "What's in your closet?" The Motley Crue drummer answered, "Anything from Whiteboy[R]."

Sub-Urban's provocative brands have been engineered from the start to generate consumer buzz and to maximize sales. The Company's brands have already been widely featured in high-profile fashion magazines, online publications and news media. The Company is committed to aggressive appreciation through organic and acquisitioned growth, including the purchase of additional trademarked apparel and accessory lines.

About Sub-Urban Brands

Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY[R] for Men, WHITEBOY[R] Girl, Mash Culture Lab(TM), BLACK JESUS[R] streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.