Sub-Urban Announces Move to New Larger Corporate Headquarters to Accommodate Aggressive Growth Initiatives; Expansion More Than Doubles Resources to Accelerate Continued Brand Development and Design Innovation.

LOS ANGELES -- Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that it has leased new, larger Corporate headquarters and production facilities in Los Angeles to accommodate its growing design and business operations.

The move more than doubles the Company's available space to increase production and to house potential growth throughout 2006 and beyond. The Company's new location provides sufficient room for expanded design, sample and production space.

The move follows a series of recent business announcements, including retail orders from fashion industry leaders such as Fred Segal, Dr. Jays and Virgin Megastores.

The Company will relocate from its downtown Los Angeles, Calif., offices to the new facility in the Westchester section of Los Angeles.

"The move will enable us to increase the pace of our new brand development and design programs and build on the success we've generated so far," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "Every inch of this new space will be used to expand operations and to promote Sub-Urban's reach in the worldwide youth fashion market."

Sub-Urban remains in Los Angeles, where it has often partnered with today's most influential celebrities for a variety of events. Several high-profile musicians, actors and others have been quoted in national magazines touting their affinity towards Sub-Urban brands such as WHITEBOY(R). Brittany Murphy has been so taken with her Whiteboy Capri pants that she said, "I love them, I never want to take them off. I want them in every color." In a recent London interview, Tommy Lee was asked "What's in your closet?" The Motley Crue drummer answered, "Anything from Whiteboy."

Sub-Urban has launched the pop culture phenomena WHITEBOY(R) brand and its signature rooster logo. Other product lines include WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT (TM)(Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.

About Sub-Urban Brands

Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

Forward-Looking Statements 

This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.