Styles don't match, so Ron Rogers quits Rogers & Cowan after brief presidency.Styles don't match, so Ron Rogers quits Rogers & Cowan after brief presidency It's the sort of news that generates gossip and rumors galore. And it happens the same week the Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). prints a two-part series about the sometimes fuzzy line between rumors and news. The news, of course, is that Ron Rogers resigned last week as president and chief executive officer of Rogers & Cowan, a post he has held since January this year. Any time a chief executive officer resigns after less than a year in office, you can bet the rumors will fly. Did he perform poorly? Did he clash with other management? Did something juicy happen? The news out of Rogers & Cowan is that Rogers will leave the agency Sept. 30 to reform Rogers & Associates, his former public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency, which he merged with Rogers & Cowan when he took over as president there. Dick Taylor For other persons named Dick Taylor, see Dick Taylor (disambiguation). Dick Taylor (born Richard Clifford Taylor, 28 January 1943, in Dartford, Kent, England) was an early bass player for Rolling Stones. , who has headed the corporate public relations division of R&C, will take over as president and chief executive officer. The merger of the two firms seemed a natural, at least on the surface. Rogers & Cowan, the largest public relations agency in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. ($11 million annual billings) and one of the largest in the country, has a reputation as an entertainment PR specialist but has been concentrating the past few years on building its corporate billings too. Rogers, son of Rogers & Cowan cofounder co·found tr.v. co·found·ed, co·found·ing, co·founds To establish or found in concert with another or others. co·found Henry Rogers Henry Rogers may refer to:
Official word from the agency is that Rogers is leaving because of "philosophical differences in management styles." As for rumors and gossip, you can choose your favorite speculation or conjecture. Neither Rogers nor Taylor will discuss the philosophical differences or who had them, saying only that the parting was "amicable." "I don't think it serves anybody's purposes to discuss the specifics," says Taylor. "But I can tell you there weren't any big fights or anything dramatic like that." He and Rogers both say the merger of the two firms was like a marriage that didn't work out. The two will spend the rest of this month working on the transition back to two separate agencies. Rogers says he'll probably locate his reformed firm in Century City, where it was before the merger. He'll take 13 people and $1 million in billings to the new Rogers & Associates, which will count Suzuki of America, Code-A Phone and The Foothill Group among its 10 clients. Taylor says he plans no major changes at the agency, which has a staff of 160 and more than 250 corporate and entertainment accounts ranging from Ford Motor Co. and Magnavox to Sylvester Stallone Sylvester Stallone (born Sylvester Gardenzio Stallone on July 6, 1946) is a two-time Academy Award-nominated American actor, director, producer and screenwriter. He achieved his greatest successes in a number of action films, notably the Rocky and Rambo and the television shows "Moonlighting" and "Miami Vice For the 2006 movie, see . Miami Vice was a popular and innovative television series starring Don Johnson (James "Sonny" Crockett) and Philip Michael Thomas (Ricardo "Rico" Tubbs) as two Miami police detectives working undercover. ." New Ventures Sandra Inbody-Brick, past president of the Advertising Club of Los Angeles, and Plato Chamis have opened Inbody-Brick & Chamis Advertising at 5900 Wilshire Blvd., Suite 430 . . . Marilyn J. Healey and Susan Dodge Vessella have formed Healey Vessella Associates, a public relations and graphics design firm, with offices at 1260 Western Ave. in Glendale and 7021 Alondra Blvd. in Paramount. Accounts Mendelsohn/Zien becomes the first agency of record for Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, Acura Dealers Association's $2.5 million account. The 5-year-old Westwood agency has billings of $8.5 million and a staff of 10. Principals are Jordin Mendelsohn, formerly a creative director with Dentsu in Los Angeles; and Richard Zien, formerly a vice president at Wells, Rich, Greene . . . Jacobs & Gerber Inc., specialists in television and entertainment clients, has picked up advertising for Paramount Domestic Television and Video Programming and KTVU Television in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Miscellany Local agency Scott Lancaster Mills Atha bought a full page in Adweek recently to announce that radio commercials for Seafood Broiler broiler a young (about 8 weeks old) male or female chicken weighing 3 to 3.5 lb. were being done by another agency, Cochrane Chase, Livingston. Cliff Scott, vice president at SLMA See Student Loan Marketing Association. , says the agency wanted to climinate any confusion about who's doing the commercials for Seafood Broiler, which switched its account a few months ago from SLMA to Cochrane Chase. Photo: Ron Rogers Photo: New ad campaigns by Los Angeles agencies Agency: Brantley & Pawluk Inc. Number of employees: 7 Client: Valley Federal Savings Media: Radio and Print Creative director: Hal Pawluk Copywriter: Hal Pawluk Strategy: To position Valley Federal Savings as the only financial institution that provides people in their prime with a special savings bonus. |
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