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Style spotlight.


Jaye Hersh, whose retail Web site Shopintuition.com has become a popular stop for Hollywood fashions, is stepping into the spotlight herself on the shopping network QVC QVC Quality Value Convenience
QVC Question Valid Command
.

Along with a yet-to-be-determined QVC personality, Hersh will host an hour show in October. Future appearances for the Internet clothier and owner of the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  boutique Intuition are still being worked out.

The October show will feature 10 items that have been selling well on the Shopintuition.com Web site. They include necklaces, handbags and sweater wraps.

"We picked out some great items to be able to bring trends, what Hollywood is wearing, to QVC," said Hersh. The items will be sold under her label, Sbopintuition by Jaye Hersh.

Hersh wouldn't disclose the financial arrangement with QVC, but noted that the shopping channel Shopping channels are television specialty channels that present shopping related content, particularly for home shopping enthusiasts.

Home shopping pioneers:
  • Bob Circosta
  • Barry Diller
  • Bud Paxson
  • Joseph Segel
 wants to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 Hollywood's fashion scene. Hersh said QVC shoppers are hungry for the latest looks, and they cross all age demographics.

She should know, having watched QVC for years after discovering that her favorite perfume, Tova, was exclusively sold on the network. "Seriously, I am a QVC shopper. I am addicted ad·dict·ed
adj.
1. Physiologically or psychologically dependent on a habit-forming substance.

2. Compulsively or habitually involved in a practice or behavior, such as gambling.
," said Hersh.
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Title Annotation:MARKETPLACE; Jaye Hersh hosting a show on QVC; retail Web site Shopintuition.com
Comment:Style spotlight.(MARKETPLACE)(Jaye Hersh hosting a show on QVC)(retail Web site Shopintuition.com)
Author:Brown, Rachel
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:4EUUK
Date:Aug 29, 2005
Words:186
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