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Study Confirms Field Force Automation magazine Delivers an Average of 4 RPC Who Are Early Adopters of Mobile and Wireless Technologies.

Business and High Tech Editors

NEW YORK--(BUSINESS WIRE)--Nov. 16, 2001

Advantage Business Research Study Finds Nearly All

Tech-Savvy Readers Are Also Purchase Decision Makers

Freedom Technology Media Group (FTMG) today released the results of Field Force Automation magazine's subscriber study, conducted by Advantage Business Research.

The results show that Field Force Automation magazine readers are influential, top-level managers, with 9 out of 10 making purchase decisions. In addition to the 49 minutes readers spend on average with every issue of Field Force Automation magazine, the readers-per-copy (RPC) reaches 4 individuals per issue.

This study clearly reveals that Field Force Automation magazine taps into a powerful technology-buying audience, with more than 80% looking to buy both hardware and software with the next 12 months, and three-quarters plan to purchase communication products within the same timeframe.

"Field Force Automation magazine taps into an exclusive audience," says publisher Ed Meskill. "More than 9 out of 10 of our readers do not read three other magazines covering the mobile and wireless industry - Frontline Solutions, M-Business, and Pen Computing - which to us, is recognition of our awarding-winning editorial. This gives us our own voice in the mobile and wireless community, and offers our advertisers stand-out presence to this lucrative group of mobile and wireless technology decision makers."

For additional results of the subscriber study, contact publisher Ed Meskill, phone 212-314-7640 or email edm@ftmg.net

About Field Force Automation Magazine

Field Force Automation magazine, online at www.destinationFFA.com, speaks to today's executives and managers charged with implementing mobile technology into the business processes of the enterprise.

Field Force Automation magazine is a property of Freedom Technology Media Group. FTMG is a wholly owned subsidiary of Freedom Communications, one of today's leading private media companies. Freedom Communications, headquartered in Irvine CA, publishes 27 daily newspapers, 15 magazine titles and operates 8 broadcast television stations along with over 50 affiliated Internet sites.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 16, 2001
Words:318
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