Study: e-mail marketing industry to consolidate while growing 41 percent annually through '05.That's the finding of a new Winterberry winterberry, name for two species of shrubs or small trees of the genus Ilex of the family Aquifoliaceae (holly family), native to the eastern half of North America. Both are deciduous but have winter-persistent bright red or yellow berries. Group's Industry Map study, "E-Mail Marketing-- Robust Growth in a Consolidating Industry," released last week. "Driven by direct marketers' enthusiasm for the cost effectiveness of permission e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. ," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the study, "e-mail is fast becoming the most popular medium for internet marketing See Internet advertising. . Its use is becoming increasingly popular and sophisticated among newsletter publishers. [Next issue of NL/NL: a b-to-b publisher successfully uses a sweepstakes to market his newsletters.] The study states that e-mail marketing, currently a $910 million market and accounting for 10 percent of 300 billion total e-mail messages in the U.S., is forecast to grow 41 percent annually through 2005, reaching $3.5 billion. "Consolidation among e-mail industry leaders is being fueled both by the need for sales efficiencies ... and expansion of technology platforms to provide full-services solutions," said John Prunier, president of Petsky Prunier LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control investment bank. |
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