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Study: U.S. Online Giving Surpasses $3 Billion in 2004; Kintera/Luth Nonprofit Trend Report Shows More Than 8.6 million U.S. Households Gave Online Donations in 2004.


SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  -- Online donations in the U.S. in 2004 exceeded $3 billion -- up 58 percent from $1.9 billion in 2003 -- according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a recent study by technology provider Kintera(R), Inc. (Nasdaq:KNTA KNTA Korean National Tuberculosis Association ) and Luth Research Inc., a veteran online market research firm. The 2005 Kintera/Luth Nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive.

Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law.
 Trend Report is the second comprehensive report about the online donation habits of the U.S. population. E[acute accent acute accent
n.
A mark (´) indicating:
a. that a vowel is close or tense, as é in French été.

b. that a vowel or syllable has a high or rising pitch, as in Chinese or Ancient Greek.

c.
]The survey results indicate that more than 8.6 million U.S. households gave online donations in 2004. Results also show that more than 65 percent of all donors visit at least one of the websites of the nonprofit organizations Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Notes:
Examples of non-profit organizations are charities, hospitals and schools.
 or fundraising events to which they give. E[acute accent]The report is based on a total of 3,142 responses from two surveys administered in March and April 2005 to the Luth Research SurveySavvy Panel, a widely recognized online sample source with 3.5 million individuals in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Both surveys featured five questions -- the first received 1,543 responses and the second received 1,599 responses.

E[acute accent]Other noteworthy results from the 2005 Kintera/Luth Nonprofit Trend Report include:

E[acute accent]--On average, online givers donate in total (both online and offline) more than 50 percent more than those donors who do not give online.

E[acute accent]--More than 12 percent of all donating households in 2004 made some online donations.

E[acute accent]--More than 75 percent of donors who go online before making a donation noted that going online made some impact on their decision whether or not to give, and more than 25 percent said the impact was significant.

E[acute accent]--Approximately 35 percent of all online donors gave at least half of their donation amount online; 22 percent of all online donors gave all of their donations online. This means that approximately 3 percent of all donors in 2004 gave all their donations online.

E[acute accent]"The tsunami may have accounted for $200 million of the total online giving in a falling inwards; a collapse.

See also: Giving
 2004," said Ephraim Feig, Kintera's Chief Technology Officer and Chief Marketing Officer, who designed the survey and analyzed an·a·lyze  
tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es
1. To examine methodically by separating into parts and studying their interrelations.

2. Chemistry To make a chemical analysis of.

3.
 the data. "The vast majority is due to donors' acceptance of the Internet as an immediate, convenient and safe way to give." E[acute accent]Added Roseanne Luth, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Luth Research/Luth Research Online, "The fact that online giving has increased by more than 50 percent this past year confirms that those who experience online giving are finding it a preferred alternative to traditional giving of charitable donations." E[acute accent]The study also confirms what others have consistently shown -- donors who give online give in total (online and offline) more than donors who do not donate online. Online giving is increasing across all sectors of the nonprofit community. And, not surprisingly, the bigger donors are also giving more online. E[acute accent]The Kintera/Luth Nonprofit Trend Report, offering in-depth research about the online population's donation habits, can be downloaded free by clicking on: www.kintera.org/Kintera-LuthReport2005.

E[acute accent]About Luth Research Inc.

E[acute accent]Founded in 1977, Luth Research has consistently offered clients around the world the kind of forward-thinking market research that moves business ahead. The company's ongoing commitment to personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 service, advanced technology and customized research methodologies places Luth at the forefront of the market research industry. From the Luth innovative online panel to the creative combination of research methods by an experienced team, clients can always count on Luth Research to put them at the Intersection of Intelligence. For more information, please visit www.luthresearch.com.

E[acute accent]About Kintera, Inc.

E[acute accent]Kintera(R), Inc. (Nasdaq:KNTA) provides an online solution to help nonprofit organizations deliver The Giving Experience(TM) to donors -- including giving convenience, financial transparency, feedback about the social impact of their gifts, and a sense of belonging and appreciation. More than 15,000 accounts in the nonprofit, government and corporate sectors use Kintera's "software as a service" innovations, including the Friends Asking Friends(R) fundraising program and Kintera Sphere(TM), an enterprise-grade software platform that provides a secure, scaleable and reliable system for customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), a web content management system (CMS (1) See content management system and color management system.

(2) (Conversational Monitor System) Software that provides interactive communications for IBM's VM operating system.
), eMarketing and directed giving applications. Additionally, Kintera FundWare(R) provides award-winning financial management software developed for nonprofit organizations and governments. E[acute accent]Kintera recently introduced the Kintera GivingFund(TM) payment option offering donors Internet convenience for Donor Advised Funds A Donor-Advised Fund (DAF) is a charitable giving vehicle set up under the tax umbrella of a public charity, which acts as sponsor to many Funds. A Donor-Advised Fund offers the opportunity to create an easy-to-establish, low cost, flexible vehicle for charitable giving as an  (DAF) financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
. Nonprofits may now provide higher customer service to philanthropists through this new, innovative way to make major gifts online. A one-time DAF, CharityGift(TM), is available for purchase at Kintera's The Giving Communities(TM) interactive website at www.kintera.org. The site is also a destination for consumers to connect with thousands of causes and organizations. E[acute accent]For more information about Kintera's software and services, visit www.kintera.com.

E[acute accent]Kintera, Kintera Sphere, Friends Asking Friends, The Giving Experience, The Giving Communities, GivingFund, CharityGift and FundWare are either registered trademarks or trademarks of Kintera, Inc. in the U.S. and/or other countries.

E[acute accent]Forward-Looking Statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 

E[acute accent]In addition to historical information, this press release contains forward-looking statements (including, without limitation, express or implied statements regarding the adoption of web-based software by nonprofit organizations) that involve risks and uncertainties. These forward-looking statements represent our estimates and assumptions only as of the date hereof. These statements reflect our current views with respect to future events and are based on assumptions and subject to risks and uncertainties. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, without limitation: our limited operating history; our history of losses; our dependence on increased acceptance by nonprofit organizations of online fundraising Online fundraising is the use of Internet-based technology, marketing and communication techniques by non-profit organizations to bring in revenue, frequently as donations. ; lengthy sales cycles for major customers; our need to manage growth; risks associated with accounting for and processing large amounts of donations; the rapidly changing technologies and market demands; and other risks identified in our filings with the Securities and Exchange Commission. Given these uncertainties, you should not place undue reliance on these forward-looking statements.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 16, 2005
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