Study: Property the tops among investors.When it comes to investing their next $100,000, most of the world's affluent consumers would invest in property, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. findings from the Global Prestige Study just released by Synovate, a leading global research firm with offices throughout the U.S. Synovate polled more than 1,200 affluent consumers across Brazil, Canada, the U.S., China, Japan, Singapore, Germany, France, Russia, Spain and the United Kingdom, reaching at least 100 in each country. The study investigated investment preferences and assessed brand ownership, prestige and other brand characteristics in four categories: cars, watches, hotels and liquor liquor /li·quor/ (lik´er) (li´kwor) pl. liquors, liquo´res [L.] 1. a liquid, especially an aqueous solution containing a medicinal substance. 2. . Respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. were screened for a combination of income, occupation and ownership of luxury goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. . The independent study is being presented at Synovate's April 10 seminar during the Advertising Research Foundation's 2003 Annual Convention and Research Infoplex at the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Hilton. "Property is considered the best investment by the affluent in 10 of the 11 countries we surveyed, most likely because of its long term value and safety as an investment," observes Claire Braverman, senior vice president of Synovate's financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. practice. The exception was Japan, where property ranks second behind stocks. "The affluent in Japan prefer stocks over property as their top investment choice -- not a surprising finding, given the incredible volatility of their real estate market in the past decade," observes Braverman. When asked specifically about stock investments, the affluent rank technology stocks in the top two industries for investments in all countries surveyed except Brazil and Russia. For the affluent in those two countries, stocks in mining and natural resources companies were the top preference. "The world's affluent still see technology as a top industry for stock investment, despite the burst 'tech bubble A bit in bubble memory or a symbol in a bubble chart. ,"' says Braverman. "Technology remains an important part of the economy in several of the countries we surveyed (e.g. Singapore and Japan). Technology is 'the future' so, as a stock choice, the affluent recognize it as a top option for investment and growth." |
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