Student recruitment campaign this year includes new activities to retain current, gain new future CPAs."Start Here. Go Places.," the profession's five-year student recruitment initiative, has been moving forward with positive momentum since its launch in Dec. 2001. We would like to share with you plans for the upcoming year, which build on activities from last year and use research results for guidance going forward. During Year 3, the campaign matured to better address the needs of students already involved with the program and to move them closer to pursuing accounting and later CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. certification. Students were surrounded sur·round tr.v. sur·round·ed, sur·round·ing, sur·rounds 1. To extend on all sides of simultaneously; encircle. 2. To enclose or confine on all sides so as to bar escape or outside communication. n. in their daily activities with posters, ads, direct mail, e-mail, bookmarks, search engine and online marketing, advertising through various relevant partners, and new e-newsletters. All of these materials drove students online to www.startheregoplaces.com to engage in business and accounting content relevant to them, to compete in business simulation Business simulation is simulation used for business training or analysis. It can be scenario-based or numeric-based, and it sometimes involves simulation games on personal computers or board games. games, and to participate in contests and promotions. These communications tools are being continued during Year 4. Also in the past year, www.startheregoplaces.com was enhanced to continue building on the students' interest in the program. Many new and exciting features were added, including: a personal site assistant that customizes content to the students' individual profiles; job search resources that include, in addition to Robert Half and CPA2Biz.com, custom searches powered by Monster.com; information regarding the new computerized computerized adapted for analysis, storage and retrieval on a computer. computerized axial tomography see computed tomography. CPA exam; myriad Myriad is a classical Greek name for the number 104 = 10 000. In modern English the word refers to an unspecified large quantity. The term myriad is a progression in the commonly used system of describing numbers using tens and hundreds. student business articles on topics ranging from ethics ethics, in philosophy, the study and evaluation of human conduct in the light of moral principles. Moral principles may be viewed either as the standard of conduct that individuals have constructed for themselves or as the body of obligations and duties that a and etiquette etiquette, name for the codes of rules governing social or diplomatic intercourse. These codes vary from the more or less flexible laws of social usage (differing according to local customs or taboos) to the rigid conventions of court and military circles, and they to the CPA credential credential verb To determine or verify titles, qualifications, documents, completion of required training, and continuing education, in those persons who function in a professional or official capacity–eg, ER physician, neurosurgeon, etc. Cf Credentials. becoming the new essential credential for chief financial officers; a resource center with special offers and student discounts; engaging promotions, games and contests; and a career personality test (that recommends a career in business and accounting). In Oct., the online forensic accounting Forensic accounting, sometimes called investigative accounting, involves the application of accounting concepts and techniques to legal problems. Forensic accountants investigate and document financial Fraud and white-collar crimes game, Catch Me If You Can, will continue with new crimes to solve. The first version of Catch Me If You Can, which attracted more than 10,000 individual students, is posted on www.aicpa.org/members/div/career/edu/index.htm for use by educators in the classroom. A new online seminar series of 10 interactive lessons, Money Means Business, is teaching high school juniors and seniors how various business executives and managers in numerous business arenas use money management skills to perform their jobs effectively. This new game is being promoted to high school students and 30,000 teachers nationwide with a teaching kit that was distributed in 18,000 high schools in Aug. Teachers were asked to lead their students through five classroom activities and then encourage them to complete the full online workshop at startheregoplaces.com. Two additional online activities are scheduled to launch in spring 2005. One is a problem/solution game that is scenario-based. It will ask players to take on the role of the CPA and step into the world of international finance, where every decision could result in big profits or break the bank. This activity will serve as a way to both attract new college students and retain college and high school students already in the program. The other new game will help maintain a connection with students throughout next summer. It will take students onto the World Wide Web to find answers to a series of questions, providing students the opportunity to practice their online research skills. Finally, a newly created magazine, Start Here. Go Places., will support the CPA student recruitment program year-round. It will drive students to www.startheregoplaces.com and will provide additional content that also will populate To plug in chips or components into a printed circuit board. A fully populated board is one that contains all the devices it can hold. the Web site. These include: informational and resource articles, exciting CPA profiles and interviews, news and information about state CPA societies and the AICPA, job search lips and interview skills, letters, puzzles puz·zle v. puz·zled, puz·zling, puz·zles v.tr. 1. To baffle or confuse mentally by presenting or being a difficult problem or matter. 2. , mind twisters, etc. Readers will be directed repeatedly throughout to go to www.startheregoplaces.com. The magazine also will serve as an effective giveaway for CPAs promoting the profession to student audiences. Cumulative results of the first three years of the student recruitment campaign clearly demonstrate the initiative's success. Through this past year, more than 500,000 individual students responded to the campaign; 160,000 students have registered on StartHereGoPlaces.com; and more than 129,000 leads (students who have opted in to receive further communications from the program) have been generated. Bea Sanders San´ders n. 1. An old name of sandalwood, now applied only to the red sandalwood. See under Sandalwood. , bsanders@aicpa.org Louise Hraur De Sina, ldesina@aicpa.org |
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