Student Sports Publisher Sold to Marketing Firm.Student Sports Inc., a Torrance-based company publishing the leading high school sports magazine, has been acquired by Silverstar Holdings, a Boca Raton Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Ha. holding company that plans to use the publication to help it sell apparel and sports equipment to high school students nationwide. In exchange for Student Sports magazine and its media and marketing operations, the company's 34 shareholders received 10 percent of Silver-star's Nasdaq-traded stock. The stock was trading at 57 cents last week. Silverstar, which also owns Fantasy Sports Inc, a subscription-based online fantasy league for NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. and college basketball College basketball most often refers to the American basketball competitive governance structure established by the National Collegiate Athletic Association, or NCAA. History
In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. $250,000 in financial backing to establish a manufacturing operation in China for a line of T-shirts, caps, gym shorts Gym Shorts are an article of clothing typical worn by people when exercising. They are typically made out of cotton, or various meshes to allow maxium cofmort and ease. Brands such as Nike, Under Armor, and Reebok all make gym shorts. , sweat pants and sweat shirts. The parent company also will choose a U.S. manufacturer to produce a line of workout equipment, said Clive Kabatznik, Silverstar's chief executive. Silverstar posted a net loss of $5.3 million for the year ended June 30, compared with a $38.7 million loss in the previous year. Revenues were $1.3 million, up from $547,000 the year before. Products will be sold through Silverstar's call center in York, Penn., where 35 employees will build on the subscription base of the magazine. The publication contains features on 38 different high school sports and is mailed monthly to 40,000 high schools, colleges and media outlets nationwide. In addition to the magazine and newsletter, Student Sports operates its own Web site and provides high school sports statistics to 11 other sites, including those operated by CNNSI CNNSI Cable News Network and Sports Illustrated and the Sporting News. The operation also provides content for Fox Sports Net 2, which broadcasts a monthly show titled, "Inside Cal-Hi Sports," tracking Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, high school athletics. 'They can shape it and mold it in their own way to gain brand recognition of their own to that age group." said Richard Kerlin, managing director of marketing for L.A.-based Hill & Knowlton. "In today's fickle fick·le adj. Characterized by erratic changeableness or instability, especially with regard to affections or attachments; capricious. [Middle English fikel, from Old English ficol, and cluttered media environment, a direct marketing approach through a magazine is an important and appropriate strategic fit." Andy Bark, chief executive of Student Sports, said the acquisition provides a growth opportunity. "Every time we've made a buck we've hired somebody or bought a computer," he said. "Everyone's earned a living wage while we've helped build this thing together, but no one's gotten rich. This gives us a chance to take this thing to a greater level, which we fully expect to do." |
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