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StrongMail Systems to Address Email Deliverability at Upcoming Chicago Events; Vice President of Alliances & Market Development, Dave Lewis, to Present Industry Best Practices for Email Authentication, Deliverability and Reputation.


REDWOOD SHORES, Calif. -- StrongMail Systems, the innovation leader in email infrastructure software, today announced that Dave Lewis, Vice President of Alliances & Market Development, will address marketers and IT professionals at three consecutive events in the Chicago area held the week of April 17-21. As a 20-year direct marketing veteran, Mr. Lewis is uniquely qualified to address the macro industry trends that directly impact consumers, ISPs and legitimate email marketers.

For over two decades, Mr. Lewis has been influential both online and offline in the direct marketing arena. He is a recognized expert on email marketing, deliverability and best practices, frequently speaking and writing on the challenges facing email marketers. At the upcoming conferences, Mr. Lewis will address how email authentication See e-mail authentication.  is gaining critical mass, how the concept of sender accountability is becoming a reality, the trend of reputation systems going mainstream and the future of both the email medium and email marketers.
Details of Mr. Lewis' speaking engagements follow:

    ESPC Deliverability Workshop:
    -----------------------------
    http://www.espcoalition.org/events.php

    Tuesday, April 18 from 1 pm - 5 pm at the Chicago Hilton, Chicago,
    Ill.

    As the co-chair of the ESPC committee responsible for evaluation
    of reputation systems and outreach to the receiver community, Mr.
    Lewis will present on two panels: "Deliverability to MSN/Hotmail
    domains" (moderator) and "Email Marketing Best Practices"
    (participant).

    Email Authentication Summit II:
    -------------------------------
    http://emailauthentication.org/summit2006/

    Wednesday, April 19 from 1 pm - 3:30 pm at the Hyatt Regency
    Chicago, Chicago, Ill.

    Mr. Lewis will serve as a panelist on "Authentication -- Email
    Delivery Best Practices" providing insight into how to manage
    authentication compliance, white listing, infrastructure and
    hygiene demands.

    Email Marketing Summit 2006:
    ----------------------------
    http://www.sherpastore.com/Email-Summit.html

    Thursday, April 20 from 10:45 am - 12 pm at the Hyatt O'Hare,
    Rosemont, Ill.

    During a panel on deliverability, Mr. Lewis will provide a report
    on the Email Authentication Summit II and participate on a panel
    which will debate the pros and cons of various delivery assurance
    and reputation systems.


As a steering committee steer·ing committee
n.
A committee that sets agendas and schedules of business, as for a legislative body or other assemblage.


steering committee
Noun
 member for the Email Sender & Provider Coalition (ESPC ESPC Energy Savings Performance Contract
ESPC Equality State Policy Center
ESPC Edinburgh Solicitors Property Centre (Scotland)
ESPC E-Mail Service Provider Coalition
ESPC European Space Power Conference
) and a staunch supporter of groups which strive to curb fraudulent email practices such as the Direct Marketing Association (DMA (1) (Digital Media Adapter) See digital media hub.

(2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases.
), the Messaging Anti-Abuse Working Group (MAAWG MAAWG Messaging Anti-Abuse Working Group ) and the Anti-Phishing Working Group The AntiPhishing Working Group (APWG) is a consortium that brings together businesses affected by phishing attacks, businesses that provide security products and law enforcement.

The APWG has more than 2700+ members from more than 1600 companies & agencies worldwide.
 (APWG APWG Anti-Phishing Working Group
APWG Action Plan Work Group
APWG Acquisition Policy Working Group
APWG Advocates for Prostituted Women and Girls
APWG AFSCN Prioritization Working Group
APWG AFSCN Priorities Working Group
), StrongMail Systems has solidified so·lid·i·fy  
v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies

v.tr.
1. To make solid, compact, or hard.

2. To make strong or united.

v.intr.
 a reputation in the community as a leader in defining industry standards and protecting email integrity. StrongMail firmly supports industry adoption of email authentication as a critical first step in restoring consumer trust in email, protecting the brands and reputations of legitimate marketers and ensuring that legitimate messages are delivered.

"I am honored to be invited to speak at these three industry-leading events," said Dave Lewis, Vice President of Alliances & Market Development for StrongMail Systems. "It is critical for our industry to work together to educate enterprises how to adopt solutions that support multiple authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC.

(2) Verifying the identity of a user logging into a network.
 methods, which will ensure the continued acceptance of business communications while protecting consumers from unwanted email."

About StrongMail Systems, Inc.

StrongMail Systems, the innovation leader in email infrastructure software, is the only company that has solved the email challenge at its core, thereby empowering businesses to fix, enhance and extend their email communications. StrongMail Systems has pioneered the email application server -- the industry's first complete, fully integrated infrastructure solution for outbound email. Companies use StrongMail software to email-enable disparate business assets, and deliver marketing messages, order confirmations, and other transactional communications seamlessly and in real-time. StrongMail is application agnostic ag·nos·tic  
n.
1.
a. One who believes that it is impossible to know whether there is a God.

b. One who is skeptical about the existence of God but does not profess true atheism.

2.
 and easily integrates with CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , e-commerce and financial applications, as well as custom developed solutions to unlock the potential of email for enterprises, service providers and ISP's. Founded in 2002, StrongMail Systems is privately held and funded by Globespan Capital Partners, Sequoia Capital Sequoia Capital is a venture capital firm founded by Don Valentine in 1972. The firm's partners include Don Valentine, Pierre Lamond, Michael Moritz, Doug Leone, Mike Goguen, Mark Stevens, Jim Goetz, Sameer Gandhi, Roelof Botha, and Mark Kvamme.  and Evercore Ventures. The Company is headquartered in Redwood Shores, CA, and can be found on the Web at www.strongmail.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 22, 2006
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