Stroh's spots tell tale of those who will "do anything." (Stroh Brewery Co.'s television commercials)
The Stroh Brewery Co. has introduced two new 60-second television commercials for its Stroh's and Stroh's Light that tell the tale of people "who will do just about anything for a Stroh's."
The spots, "Stakeout stake·out
Surveillance of an area, building, or person, especially by the police.
Slang, chiefly US & Canad a police surveillance of an area or house
Verb ," and "Delivery, "employing the theme "It's not just any beer, it's Stroh's," were produced by Hal Riney Hal Riney (born 1932) is an American advertising executive and founder of Publicis & Hal Riney. Riney was named number 30 on the Advertising Age 100 people of the 20th century.  He was inducted into the Advertising Hall of Fame in 2001. & Partners of San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Joe Pytka, known for his direction of the "Bo Knows" commercials for Nike, directed the spots. The ads began airing last week in Detroit, Chicago, Buffalo, Cleveland, Minneapolis Cleveland is a neighborhood in the Camden community in Minneapolis. Its boundaries are Dowling Avenue to the north, Penn Avenue North to the west, Lowry Avenue north to the south, and Xerxes Avenue North to the west. To the west of Xerxes Avenue is the suburb of Robbinsdale. , Pittsburgh and Providence, RI.
"These are the first television ads from Stroh's since the reintroduction of bonus packs," explained Michael Porter, Stroh vice president of marketing. "Our sales momentum is on the upswing and we believe the new ads will continue the growth and popularity that Stroh's is now experiencing. The 60-second commercial format provides Stroh's the opportunity to relate a story about the product's imagery and to reflect the character of its consumer.
"Viewers may find a similarity between these ads and the old Stroh's Beer Lovers' campaign with their sense of humor Noun 1. sense of humor - the trait of appreciating (and being able to express) the humorous; "she didn't appreciate my humor"; "you can't survive in the army without a sense of humor"
sense of humour, humor, humour and friendly style," Porter concluded.
In "Stakeout," a man is wanted by the law for a parking violation Parking Violation
The illegal practice of an acquiring company concealing ownership of the target company by holding stock under a related third party before attempting corporate takeover. and locks himself into his cabin until he is lured out by the prospect of a Stroh's beer. "Delivery," tells of a geologist trapped in the Arctic waiting for his bi-annual shipment of supplies. When faced with the dilemma of choosing one item to be air-dropped during a snowstorm, he chooses Stroh's.