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Stride Rite Online Shopping Is Here. Log On. Let's Go.; Stride Rite.com offers convenience, wide selection and custom fit.


Business Editors

LEXINGTON, Mass.--(BUSINESS WIRE)--June 7, 2004

The Stride Rite Children's Group, Inc., a division of The Stride Rite Corporation The Stride Rite Corporation (NYSE: SRR) is an American shoe manufacturer based in Lexington, Massachusetts. The company owns many popular brands of shoes including Keds, Saucony, Sperry Top-Sider, and Spot-Bilt.  (NYSE NYSE

See: New York Stock Exchange
: SRR SRR Short-Range Radar
SRR System Requirements Review
SRR Shaped Round Robin (queuing protocol for Cisco routers)
SRR Special Reconnaissance Regiment (British Army)
SRR Split Ring Resonator
), introduces its new online Stride Rite Shoe Store located at www.striderite.com. Parents can now size and purchase their Stride Rite shoes for their children from the convenience of their home or any Internet accessible location.

Stride Rite has taken the fun and personal service found in its retail locations and recreated the experience in a convenient online setting. Parents can buy with confidence, knowing that they will have the ability to size their child with the Stride Rite e-fit(TM) tool.

The secret to the perfect online fit can be found in Stride Adv. 1. in stride - without losing equilibrium; "she took all his criticism in stride"
in good spirits
 Rite's e-fit feature, which works to help parents and their children find the right style with the perfect fit in four easy steps:

1. Enter who are you purchasing this shoe for

2. Determine length and width using the e-Fit printable measuring chart

3. Enter length and width

4. Select type and style

Stride Rite still recommends visiting a Certified Fit Specialist at a local store for the best fit.

"Stride Rite, the brand that's been encouraging kids and supporting parents for 85 years, has created this site specifically to offer busy parents with another way to buy proper fitting shoes for their children," said Pam Salkovitz, president of The Stride Rite Children's Group. "We're thrilled to be able to combine the personal service we're famous for in our off-line stores with the convenience shopping online brings."

In addition to shopping, the new site offers information on Stride Rite, a store locator and news about upcoming events and sponsorships.

About The Stride Rite Corporation Children's Group, Inc.

The Stride Rite Children's Group, Inc., a division of The Stride Rite Corporation, markets the leading brand of premium children's footwear in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . For over eighty-five years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 company has designed and engineered footwear specifically to meet the needs of growing children. Stride Rite's mission is to encourage kids and support parents by developing and marketing products that help children embrace life's possibilities and adventures with confidence. The brand motto is "Life's Waiting. Let's Go.(TM)"

The Stride Rite Corporation, headquartered in Lexington, Massachusetts, also markets other footwear products for children and adults under well-known brand names, including Keds(R), Sperry Top-Sider(R), Tommy Hilfiger(R), Grasshoppers Grasshoppers may refer to one of the following:
  • Grasshoppers (Caelifera), a suborder of insects
  • Grasshopper-Club Zürich, a Swiss football club.
(R), Munchkin munchkin - /muhnch'kin/ [Squeaky-voiced little people in L. Frank Baum's "The Wizard of Oz"] A teenage-or-younger micro enthusiast hacking BASIC or something else equally constricted. (R), PRO-Keds(R) and Born(R). Information about the company is available on our website www.strideritecorp.com. Information about the company's brands and product lines is available at www.striderite.com, www.keds.com and www.sperrytopsider.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 7, 2004
Words:436
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